If you run a local business and still feel stuck on how to make short-form video work for you—this episode is for you.

In today’s episode of Above the Noise, Christy Wilson breaks down how to use short-form video (think Instagram Reels, TikTok, and YouTube Shorts) to attract real local clients—without needing to be an influencer, follow every trend, or even love being on camera.

🎯 In this video, you’ll learn:

✅ The 3 types of short-form videos that work for local business

✅ What to film in under 60 seconds (and how to keep it simple)

✅ The right way to use captions, hooks, and calls to action

✅ How to post once and repurpose across all major platforms

Whether you’re a chiropractor, med spa owner, attorney, or local service pro—this is your no-fluff guide to finally showing up with video in a way that actually drives leads.

📲 Want a free checklist of video ideas? Drop “VIDEO” in the comments and we’ll send it your way.

#ShortFormVideoMarketing #LocalBusinessTips #InstagramReelsForBusiness #TikTokMarketing2025 #AboveTheNoisePodcast #ChristyWilson #LeadGenerationTips #SmallBusinessMarketing

Wondering why your landing page isn’t converting—or why you even need one if you already have a website? You’re not alone.

In this episode of Above the Noise, Christy Wilson breaks down exactly how to create a landing page that actually works in 2025—and why it’s still one of the most powerful tools for small business owners and entrepreneurs.

🎯 You’ll learn: ✅ What separates high-converting landing pages from the ones that flop

✅ Why your homepage and landing page serve totally different purposes

✅ The biggest mistakes business owners make when building landing pages

✅ Simple tips for writing landing page copy that feels human—not robotic

✅ How to design your page for mobile-first performance and real results

Whether you’re promoting a new offer, growing your email list, or just tired of “meh” results—this episode is your step-by-step guide to building landing pages that drive action.

📥 BONUS: Grab our Landing Page Audit Checklist free here → [Insert Link]

👇 Comment below and tell us: What’s your landing page currently promoting—and is it converting?

#LandingPageTips #SmallBusinessMarketing #ConversionStrategy #AboveTheNoisePodcast #DigitalMarketing2025 #ChristyWilson #LeadGeneration #MarketingThatWorks #LandingPageDesign #SalesFunnels

If you’ve ever heard the word “backlink” and thought, “That sounds like an SEO thing I should probably care about… but I have no idea what it actually means,”—this episode is for you.In this week’s Above the Noise, Christy Wilson breaks it down in plain English:✔ What backlinks are✔ Why they matter for small business websites✔ How to get them without begging or spamming✔ And whether YOU actually need to focus on them right nowNo tech speak. No SEO jargon. Just real answers for real business owners.