エピソード

  • TikTok Shop + Short-Form Video: Book Clients & Drive Sales FAST
    2025/06/20

    #TikTokShop #ShortFormVideo #LocalBusinessMarketing #SmallBizTips #AboveTheNoisePodcast #ChristyWilson #2025Marketing #LeadGeneration #ContentThatConverts #TikTokForBusiness


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    13 分
  • Micro-Influencers: The Secret to Small Biz Growth in 2025!
    2025/06/13

    Are you a small business owner—whether you're selling products, offering services, or running a local clinic—wanting a marketing strategy that actually works in 2025?

    In this episode of Above the Noise, I’m diving into micro-influencer partnerships: small creators with big impact. No massive budgets, no celebrity campaigns; just affordable, authentic promotion that converts.

    Inside You’ll Discover:

    • Why 84% of brands say influencer marketing works—but micro-influencers often outperform the noise
    • How nano and micro creators get 3× higher engagement than big influencers—and at a fraction of the cost
    • Real ROI: brands get $4.12 back for every $1 spent with micro-influencer content
    • What types of content to create: teach, demo, and story-based videos that resonate

    🎥 Whether you're a med spa, boutique, clinic, or online store, you’ll walk away with a plan to launch your micro-influencer campaign this week.

    👀 Tune in to learn:

    1. How to find the right micro-influencers in your niche
    2. What to offer them (think product + creativity)
    3. Why micro-influencers are a powerhouse tool in 2025

    👇 Join the movement! Subscribe, hit the 🔔, and let me know in the comments—what type of micro-influencer suits your biz? Let’s build that micro-marketing muscle together.

    #MicroInfluencers #SmallBizMarketing #InfluencerROI #AboveTheNoise #ChristyWilson #LocalBusinessTips #2025Marketing #CustomerAcquisition

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    11 分
  • Google Just Changed Search: How to Rank Without a Website in 2025
    2025/05/23

    Is your website still your #1 marketing tool? Not anymore. In this episode of Above the Noise, Christy Wilson reveals how Google’s new AI-powered search experience is flipping the script—and why your Google Business Profile now plays a bigger role than ever.If you’re a chiropractor, med spa, home service pro, or local business owner… this isn’t something you can afford to ignore.In less than 10 minutes, you’ll learn:• What Google’s AI Search (SGE) is and how it affects you• Why your business profile is now your first impression• 5 things to update today that can help you rank without ads• A 1-hour action plan to get more visibility and calls this weekWant Christy’s GBP Optimization Checklist?Comment “GOOGLE” and we’ll send it your way.#GoogleBusinessProfile#LocalSEO2025#AISEO#GoogleSearchUpdate#SmallBusinessMarketing#LocalMarketingTips#GoogleRankingTips#ChristyWilsonMarketing#AboveTheNoisePodcast#NoWebsiteNoProblem#DigitalMarketing2025#GoogleForBusiness#MarketingWithoutAds#SEOForSmallBusiness#LocalVisibility#LeadGenerationTips#ChiropractorMarketing#MedSpaMarketing#HomeServiceMarketing#ServiceBusinessGrowth

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    17 分
  • How to Write Cold Emails That Get Replies (Not Ignored): The 2025 Playbook
    2025/05/09

    Tired of sending cold emails that get ignored? In this episode of Above the Noise, Christy Wilson shares the real reason most cold emails fail—and the exact strategy local business owners can use to get replies in 2025.

    Whether you’re a chiropractor, med spa owner, home service pro, or local attorney, this episode breaks down a simple, repeatable cold email formula that actually works.

    📩 You’ll learn:

    • The #1 mistake most business owners make in cold emails
    • The “reply-first” method that opens conversations (not trash folders)
    • What to say (and what to never say) in your subject line

    If you’ve ever said, “I just don’t know what to write in a cold email,” this one’s for you.

    👉 Need the template? Drop “EMAIL” in the comments and we’ll send it over.

    #ColdEmailTips #LeadGeneration2025 #LocalMarketingStrategies #AboveTheNoisePodcast #ChristyWilsonMarketing #SmallBusinessGrowth #EmailMarketingTips

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    18 分
  • How to Use Short-Form Video to Attract Local Clients (Even If You Hate Being on Camera)
    2025/05/02

    If you run a local business and still feel stuck on how to make short-form video work for you—this episode is for you.


    In today’s episode of Above the Noise, Christy Wilson breaks down how to use short-form video (think Instagram Reels, TikTok, and YouTube Shorts) to attract real local clients—without needing to be an influencer, follow every trend, or even love being on camera.


    🎯 In this video, you’ll learn:

    ✅ The 3 types of short-form videos that work for local business

    ✅ What to film in under 60 seconds (and how to keep it simple)

    ✅ The right way to use captions, hooks, and calls to action

    ✅ How to post once and repurpose across all major platforms


    Whether you’re a chiropractor, med spa owner, attorney, or local service pro—this is your no-fluff guide to finally showing up with video in a way that actually drives leads.


    📲 Want a free checklist of video ideas? Drop “VIDEO” in the comments and we’ll send it your way.


    #ShortFormVideoMarketing #LocalBusinessTips #InstagramReelsForBusiness #TikTokMarketing2025 #AboveTheNoisePodcast #ChristyWilson #LeadGenerationTips #SmallBusinessMarketing

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    19 分
  • How to Create a Landing Page That Converts in 2025 (Even If You Already Have a Website)
    2025/04/25

    Wondering why your landing page isn’t converting—or why you even need one if you already have a website? You’re not alone.


    In this episode of Above the Noise, Christy Wilson breaks down exactly how to create a landing page that actually works in 2025—and why it’s still one of the most powerful tools for small business owners and entrepreneurs.


    🎯 You’ll learn: ✅ What separates high-converting landing pages from the ones that flop

    ✅ Why your homepage and landing page serve totally different purposes

    ✅ The biggest mistakes business owners make when building landing pages

    ✅ Simple tips for writing landing page copy that feels human—not robotic

    ✅ How to design your page for mobile-first performance and real results


    Whether you’re promoting a new offer, growing your email list, or just tired of “meh” results—this episode is your step-by-step guide to building landing pages that drive action.


    📥 BONUS: Grab our Landing Page Audit Checklist free here → [Insert Link]


    👇 Comment below and tell us: What’s your landing page currently promoting—and is it converting?


    #LandingPageTips #SmallBusinessMarketing #ConversionStrategy #AboveTheNoisePodcast #DigitalMarketing2025 #ChristyWilson #LeadGeneration #MarketingThatWorks #LandingPageDesign #SalesFunnels

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    16 分
  • Backlink Breakdown: What They Are, Why They Matter, and If You Actually Need Them
    2025/04/17

    If you’ve ever heard the word “backlink” and thought, “That sounds like an SEO thing I should probably care about… but I have no idea what it actually means,”—this episode is for you.In this week’s Above the Noise, Christy Wilson breaks it down in plain English:✔ What backlinks are✔ Why they matter for small business websites✔ How to get them without begging or spamming✔ And whether YOU actually need to focus on them right nowNo tech speak. No SEO jargon. Just real answers for real business owners.

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    14 分
  • Why No One's Opening Your Emails (And How to Fix It in 2025)
    2025/04/11

    If you’ve been pouring energy into email marketing but keep asking yourself, “Why is no one opening these?”—you are not alone.


    In this episode of Above the Noise, Christy Wilson breaks down exactly why open rates are tanking in 2025, what’s changed in email marketing, and the simple tweaks you can make this week to get more eyes (and clicks) on your emails.


    We’re talking subject line magic, send-time strategy, personalization secrets, and how to stop relying on outdated tactics that just don’t work anymore.


    🎯 BONUS: Christy shares her personal checklist for writing high-converting subject lines without sounding salesy or spammy.


    #EmailMarketing #EmailOpenRates #EmailMarketingTips #MarketingStrategy #AboveTheNoisePodcast #EmailMarketing2025 #DigitalMarketing #SmallBusinessMarketing #EmailTips #OpenRateBoost #SubjectLineTips #MarketingForSmallBusiness #GrowYourBusiness #NextLevelConnected #ChristyWilson #OnlineMarketing #EmailCampaign #MarketingPodcast #ContentStrategy #MarketingSuccess


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    18 分