If you run a local business and still feel stuck on how to make short-form video work for you—this episode is for you.

In today’s episode of Above the Noise, Christy Wilson breaks down how to use short-form video (think Instagram Reels, TikTok, and YouTube Shorts) to attract real local clients—without needing to be an influencer, follow every trend, or even love being on camera.

🎯 In this video, you’ll learn:

✅ The 3 types of short-form videos that work for local business

✅ What to film in under 60 seconds (and how to keep it simple)

✅ The right way to use captions, hooks, and calls to action

✅ How to post once and repurpose across all major platforms

Whether you’re a chiropractor, med spa owner, attorney, or local service pro—this is your no-fluff guide to finally showing up with video in a way that actually drives leads.

📲 Want a free checklist of video ideas? Drop “VIDEO” in the comments and we’ll send it your way.

#ShortFormVideoMarketing #LocalBusinessTips #InstagramReelsForBusiness #TikTokMarketing2025 #AboveTheNoisePodcast #ChristyWilson #LeadGenerationTips #SmallBusinessMarketing

Wondering why your landing page isn’t converting—or why you even need one if you already have a website? You’re not alone.

In this episode of Above the Noise, Christy Wilson breaks down exactly how to create a landing page that actually works in 2025—and why it’s still one of the most powerful tools for small business owners and entrepreneurs.

🎯 You’ll learn: ✅ What separates high-converting landing pages from the ones that flop

✅ Why your homepage and landing page serve totally different purposes

✅ The biggest mistakes business owners make when building landing pages

✅ Simple tips for writing landing page copy that feels human—not robotic

✅ How to design your page for mobile-first performance and real results

Whether you’re promoting a new offer, growing your email list, or just tired of “meh” results—this episode is your step-by-step guide to building landing pages that drive action.

📥 BONUS: Grab our Landing Page Audit Checklist free here → [Insert Link]

👇 Comment below and tell us: What’s your landing page currently promoting—and is it converting?

#LandingPageTips #SmallBusinessMarketing #ConversionStrategy #AboveTheNoisePodcast #DigitalMarketing2025 #ChristyWilson #LeadGeneration #MarketingThatWorks #LandingPageDesign #SalesFunnels

If you’ve ever heard the word “backlink” and thought, “That sounds like an SEO thing I should probably care about… but I have no idea what it actually means,”—this episode is for you.In this week’s Above the Noise, Christy Wilson breaks it down in plain English:✔ What backlinks are✔ Why they matter for small business websites✔ How to get them without begging or spamming✔ And whether YOU actually need to focus on them right nowNo tech speak. No SEO jargon. Just real answers for real business owners.

If you’ve been pouring energy into email marketing but keep asking yourself, “Why is no one opening these?”—you are not alone.

In this episode of Above the Noise, Christy Wilson breaks down exactly why open rates are tanking in 2025, what’s changed in email marketing, and the simple tweaks you can make this week to get more eyes (and clicks) on your emails.

We’re talking subject line magic, send-time strategy, personalization secrets, and how to stop relying on outdated tactics that just don’t work anymore.

🎯 BONUS: Christy shares her personal checklist for writing high-converting subject lines without sounding salesy or spammy.

#EmailMarketing #EmailOpenRates #EmailMarketingTips #MarketingStrategy #AboveTheNoisePodcast #EmailMarketing2025 #DigitalMarketing #SmallBusinessMarketing #EmailTips #OpenRateBoost #SubjectLineTips #MarketingForSmallBusiness #GrowYourBusiness #NextLevelConnected #ChristyWilson #OnlineMarketing #EmailCampaign #MarketingPodcast #ContentStrategy #MarketingSuccess

I’ve been posting. Updating. Optimizing. But how do I know if any of this Google Maps stuff is actually doing anything?”

If you’ve asked yourself that exact question—this episode is for you.

In today’s episode of Above the Noise, Christy Wilson breaks down:

✔ Whether Google Maps and local SEO are still worth the time in 2025

✔ How long it really takes to see results

✔ What numbers to ignore (yes, really)

✔ And how to track what actually matters—without the guesswork

We’ll also walk through the #1 mistake local businesses make with their Google Business Profile and how to fix it fast.

If you’re a local business owner who’s tired of throwing effort at your listing and wondering if it's just a waste of time—this episode gives you clarity, strategy, and simple next steps.

🎯 BONUS: Want to know exactly how your Google Business Profile is performing? Send your business name/profile link over to me at info@nextlevelconnected.com, and I'll send you a free audit!

In-House vs. Outsourcing: What’s the Best Move for Your Business?

At some point, every business owner faces this decision: Should I hire someone in-house, or outsource the work?

In this video, we take a practical look at how to make that call—specifically through the lens of marketing, advertising, IT, admin, and operations. You’ll learn how to evaluate the trade-offs using real-world tests that help you weigh time, cost, expertise, and long-term impact.

What we cover:

The hidden costs of doing everything yourself

When outsourcing can improve quality and free up your time

Which areas of your business you should never try to manage alone

A smart middle ground: hybrid models and fractional support

A simple action plan to decide what to delegate—and what to keep

If you're trying to grow your business and make better decisions about your time, this will help you create more space, clarity, and momentum.

📬 Want help figuring out your next step? Reach out at info@nextlevelconnected.com

📈 Download your free 30-Day Growth Blueprint: NextLevelConnected.com

Subscribe to get practical strategies that help you grow without the overwhelm.

#InHouseVsOutsourcing #SmallBusinessGrowth #HiringDecisions #MarketingSupport #FractionalHelp #BusinessOperations #NextLevelConnected #ChristyWilson #SmallBusinessStrategy

Every small business owner is asking the same question: “Should I be on TikTok?” or “Is my audience even there?”

If you’ve been avoiding TikTok because you think it’s just for Gen Z or dance trends, you might be missing out on one of the biggest marketing opportunities of 2025.

In this episode, I’m breaking down:

✅ Who’s REALLY using TikTok (the data might shock you!)

✅ How small businesses are getting real customers—without spending a dime on ads

✅ The biggest myths about TikTok that are keeping business owners stuck

✅ How to know if TikTok is actually worth your time

🎯 By the end of this episode, you’ll know if TikTok is right for YOUR business—and exactly how to start if it is.

💡 Hit play and let’s get the truth about TikTok—before your competitors do!

Loved this episode? Share it with a fellow business owner & leave a review!

Let’s get you Next Level Connected!

Are you a small business owner wondering how to start a YouTube channel and grow your brand online? In this video, I’ll walk you through the exact steps to set up your YouTube channel, optimize it for success, and start recording videos that attract customers!🔥 We'll talk about:✅ How to Create & Set Up Your YouTube Channel (Step-by-Step)✅ Best Practices for Branding & Optimization✅ Essential Tools for Beginners 🎤📹✅ How to Record & Upload Your First VideoYouTube is one of the best marketing tools for small businesses. Whether you’re looking to increase brand awareness, drive sales, or build trust with your audience, this guide will help you start strong and see results fast!🔔 Don’t forget to SUBSCRIBE for more tips on YouTube growth and business success!📌 More Helpful Resources:➡ Follow Us for More Business Growth Tips: @Theprofitabilitypathmaker1#YouTubeForBusiness #SmallBusinessMarketing #YouTubeGrowth #EntrepreneurTips #VideoMarketing #HowToStartOnYouTube