『Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents』のカバーアート

Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents

Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents

著者： Alyssa Stalker
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Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked. That's exactly what I'm here to help you change. On Above Asking, I help you stop copying what everyone else is doing and start building a content and brand strategy you actually trust. One that attracts the right clients and feels like yours. We're talking about what's working right now, what's coming next, and how to build a business clients are drawn to without chasing every trend or burning yourself out trying to keep up. I'm Alyssa Stalker. I started as a solo agent, built my business through content and connection, and now I help other agents do the same as Head of Member Education and Strategy at Coffee & Contracts. This show is where I break down what's working, what's changing, and how to move your business forward through it all. If you're ready to think differently, cut through the noise, and build a brand you're obsessed with, hit play! Popular Topics Include: Content marketing for real estate agents, real estate branding, real estate marketing strategy, social media marketing for realtors, how to stand out as a real estate agent, real estate agent content strategy, real estate marketing that actually works, modern real estate marketing, personal branding as a real estate agent, content that converts in real estate, building a brand on Instagram, generating real estate leads on social mediaAlyssa Stalker マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • She Doubled Her Real Estate Business and Still Feels Behind with Sam Foley

    She Doubled Her Real Estate Business and Still Feels Behind with Sam Foley
    2026/08/27
    🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.What happens when you build the kind of business you always said you wanted and realize the win feels a lot heavier than anyone warned you about?In this episode, I’m sitting down with Utah County Realtor, Sam Foley, to talk about what happens after things finally start working. We get into the identity shift that comes with becoming the success you used to chase, why doubling your business doesn’t necessarily make you feel like you’ve made it, and how more money can bring a whole new kind of pressure.We also unpack how Sam stopped trying to fit in, leaned into her unfiltered personality, and started attracting clients by being herself.So if you want a more realistic picture of what’s waiting on the other side of success, hit play and let’s get into it.0:20 – What No One Tells You About “Making It” in Real Estate2:15 – Why Doing It Your Own Way Beats Team Advice4:47 – How Almost Losing Everything Changed Sam’s Perspective7:10 – What Happens When Success Feels Heavier Than Expected9:26 – Why More Money Creates New Kinds of Stress10:50 – The Biggest Shift When You Become the Breadwinner12:08 – How to Keep Going When You Doubt Your Path13:12 – Why Sharing Your Struggles Online Actually Helps14:35 – The Fastest Way to Get Comfortable Being Unfiltered16:23 – How One Controversial Post Changed Sam’s Business19:01 – Why Authenticity On Social Media Always WinsWant to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras EPISODE LINKS:Connect with Sam: Website | InstagramOTHER EPISODES YOU’LL LOVE:🎙️Episode 18: Why Your Content Isn't Converting (Even When You're Posting Consistently) with Chelsea Peitz🎙️Episode 20: What a Personal Brand Actually Means for Real Estate Agents with Brand Strategist Candice Carcioppolo🎙️Episode 23: If I Were a New Real Estate Agent Today, Here's How I'd Build My Brand🎥 Watch the podcast on YouTube: https://youtu.be/auZllKc8lwcCOME HANG OUT WITH ME:❤️ Follow Above Asking: @aboveaskingpodcast❤️ Let's be Instagram friends: @heyalyssamichelle💭 Got any questions? Submit your question for advice from me on the show HEREFOLLOW & REVIEW:Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.👉🏻 Second, leave a review on Apple Podcasts or drop a comment on SpotifyThis helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.Thanks for tuning in to the Above Asking podcast! I'll catch you next week.New episodes drop every Thursday!
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    21 分
  • Where to Draw the Line With AI in Content Creation with Haley Ingram

    Where to Draw the Line With AI in Content Creation with Haley Ingram
    2026/08/20
    🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.Where should you actually draw the line with AI in your real estate business?In part two of my conversation with Haley Ingram, CEO of Coffee and Contracts, we’re getting into where AI belongs in your business and where things start to get a little murky. We get tactical about what AI should take off your plate, where you still need to step in, and simple ways to use tools like Claude for research, follow up, organization, and content without losing your personal touch.You’ll walk away knowing how to save time without sacrificing the human connection that makes your brand yours. So if you’re ready to make AI work for you without letting it become you, hit play and let's get into it.00:45 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community02:00 – Why AI generated content can quickly cost you trust03:09 – Where AI belongs in your content creation process06:37 – Why human connection matters more in the age of AI10:00 – Using AI to delegate instead of create16:22 – The future of AI at Coffee and Contracts21:37 – How to build a morning briefing dashboard with ClaudeWant to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras EPISODE LINKS:Connect with Haley: Website | Coffee & Contracts Instagram | Haley’s Instagram | YouTubeGet the Claude Guide by Coffee & ContractsOTHER EPISODES YOU’LL LOVE:🎙️ Episode 28: Is AI Actually Making Agents More Productive (Or Does It Just Feel That Way?) with Haley Ingram🎙️ Episode 26: The Leverage Mistake Keeping Realtors Stuck Doing Everything🎥 Watch the podcast on YouTube: https://youtu.be/ZYmE5Mt1UnsCOME HANG OUT WITH ME:❤️ Follow Above Asking: @aboveaskingpodcast❤️ Let's be Instagram friends: @heyalyssamichelle💭 Got any questions? Submit your question for advice from me on the show HEREFOLLOW & REVIEW:Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.👉🏻 Second, leave a review on Apple Podcasts or drop a comment on SpotifyThis helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.Thanks for tuning in to the Above Asking podcast! I'll catch you next week.New episodes drop every Thursday!
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    27 分
  • Is AI Actually Making Agents More Productive (Or Does It Just Feel That Way?) with Haley Ingram

    Is AI Actually Making Agents More Productive (Or Does It Just Feel That Way?) with Haley Ingram
    2026/08/13

    🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

    AI is supposed to save you time, so why does learning how to use it sometimes feel like another full time job?

    In this episode, I’m joined by Haley Ingram of Coffee and Contracts to unpack where AI is actually making real estate agents more productive and where you might be spending more time on it than you’re actually getting back. We’re getting into what AI is genuinely good at, the tasks worth handing off, why it might not be the content creator you think it is, and how to use it as a thinking partner without losing hours trying to master every new tool.

    So if you want to make AI work for you without letting it become more work, hit play and let's get into it.

    01:30 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community

    02:28 – Why AI isn’t making every agent more productive

    04:44 – The real difference between Claude and ChatGPT

    07:17 – Using AI to automate the busywork

    10:06 – How Claude can make your tools work together

    16:43 – Using AI as a thinking partner without losing your voice

    22:17 – How to make AI save you time without getting lost in the hype

    Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras

    EPISODE LINKS:

    Connect with Haley: Website | Instagram | YouTube

    Get the Claude Guide by Coffee & Contracts

    OTHER EPISODES YOU’LL LOVE:

    🎙️ Episode 26: The Leverage Mistake Keeping Realtors Stuck Doing Everything

    🎥 Watch the podcast on YouTube: https://youtu.be/TIQABbuRi-g

    COME HANG OUT WITH ME:

    ❤️ Follow Above Asking: @aboveaskingpodcast

    ❤️ Let's be Instagram friends: @heyalyssamichelle

    💭 Got any questions? Submit your question for advice from me on the show HERE

    FOLLOW & REVIEW:

    Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:

    👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.

    👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify

    This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.

    Thanks for tuning in to the Above Asking podcast! I'll catch you next week.

    New episodes drop every Thursday!
    続きを読む 一部表示
    26 分
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