🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

You don't need to be the biggest agent in your market to become the one everyone knows. You just need to give people a reason to remember you.

I'm sitting down with LA real estate agent and social media coach Andrew Jevin to talk about what it actually takes to stand out in a highly competitive market. We're getting into why relocation content is one of the best types of content agents can be posting, how to turn relationships with other agents into referrals, and why building a personal brand people feel connected to is so much more valuable than chasing followers.

So if you're ready to get in front of more potential clients, stay top of mind, and become known in your market, hit play and let's get into it.

5:19 – Why Trial Reels Are a Game Changer for Local Visibility

7:28 – How to Attract More Relocation Clients Through Your Content

10:25 – Why Other Agents Could Be Your Biggest Source of Referrals

18:17 – What Makes a Personal Brand Stand Out and Stay Memorable

27:35 – The Key to Turning Instagram Followers Into Future Clients

31:28 – How to Become Known in a Competitive Real Estate Market

39:05 – What's Really Holding You Back From Showing Up Online

Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras

EPISODE LINKS:

Connect with Andrew on Instagram

Secure Your Spot to the Social Summit HERE

🎥 Watch the podcast on YouTube: https://youtu.be/R3yVIpjiu8g

COME HANG OUT WITH ME:

❤️ Follow Above Asking: @aboveaskingpodcast

❤️ Let's be Instagram friends: @heyalyssamichelle

💭 Got any questions? Submit your question for advice from me on the show HERE

FOLLOW & REVIEW:

Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:

👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.

👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify

This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.

Thanks for tuning in to the Above Asking podcast! I'll catch you next week.

New episodes drop every Thursday!

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

What if the real estate content that gets you clients barely feels like real estate content at all?

In today’s episode, I’m sitting down with Nashville agent, Katherine Kirkland (KK), to unpack how she’s built a brand people genuinely want to follow by sharing the lifestyle behind where she lives, not just the homes she sells. We’re talking relocation content, why selling the city comes before selling the house, how to make everyday life part of your content strategy, and the simple DM habit that helped Katherine turn followers into real conversations and clients.

So if you want to create content people actually enjoy following while making yourself the agent they think of when they’re ready to move, hit play and let’s get into it!

5:16 – Why Relocation Content Is More Than Just Real Estate

7:39 – Why You Need to Sell the City Before the House

9:00 – The Relocation Content Katherine Thinks Agents Get Wrong

11:41 – How New Agents Can Become the Local Go-To

13:05 – How to Stay Consistent Without a Content Schedule

17:20 – The Simple DM Strategy That Increased Katherine’s Business

21:52 – How to Make Followers Feel Comfortable Starting Conversations

22:59 – Why Simple Content Can Work Better Than Polished Videos

25:31 – How to Take Content Inspiration Without Copying Other Agents

Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras

EPISODE LINKS:

Connect with Katherine: Website | Instagram

🎥 Watch the podcast on YouTube: https://youtu.be/eMHLVGDQ37E

COME HANG OUT WITH ME:

❤️ Follow Above Asking: @aboveaskingpodcast

❤️ Let's be Instagram friends: @heyalyssamichelle

💭 Got any questions? Submit your question for advice from me on the show HERE

FOLLOW & REVIEW:

Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:

👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.

👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify

This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.

Thanks for tuning in to the Above Asking podcast! I'll catch you next week.

New episodes drop every Thursday!

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

What if the reason you’re struggling to stay consistent on social media is because you’re still trying to wing your content instead of building a system around it?

In this episode, I’m sitting down with real estate and mortgage broker Selene Hanna, who has built roughly $100 million in business and now gets 90% of her business from social media. We’re getting into what her filming days actually look like, how she makes educational content interesting, why you don’t need professional video to get results, and how to make your content your own instead of copying what everyone else is doing.

You’ll walk away with a system that makes showing up feel way less overwhelming. So if you’re ready to find what works for you and stay consistent with it, hit play and let’s get into it.

3:48 – How Social Media Became 90% of Her Business

5:25 – Why Consistency Matters More Than Professional Content

9:05 – How to Make Educational Content Actually Interesting

15:09 – Why You Shouldn’t Outsource Your Content Ideas

28:04 – Why Sharing Your Personal Life Can Win Clients

31:18 – The Simple Content System Any Agent Can Start With

Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras

EPISODE LINKS:

Connect with Selene: Website | Instagram

🎥 Watch the podcast on YouTube: https://youtu.be/6ReGJ2Hr2EE

COME HANG OUT WITH ME:

❤️ Follow Above Asking: @aboveaskingpodcast

❤️ Let's be Instagram friends: @heyalyssamichelle

💭 Got any questions? Submit your question for advice from me on the show HERE

FOLLOW & REVIEW:

Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:

👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.

👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify

This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.

Thanks for tuning in to the Above Asking podcast! I'll catch you next week.

New episodes drop every Thursday!

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

What if the content that gets the most likes isn’t actually the content getting you clients?

In this episode, I’m sitting down with Orange County real estate agents and mother daughter duo Shauna McCoy and McCoy Hursh to talk about what really happens when you stop chasing virality and start building a brand around your lived experience.

We’re getting into why your story is your secret sauce, how showing up as a real human builds trust, and why the posts that feel the least exciting might actually be doing the most for your business.

You’ll walk away with a completely different perspective on what makes people choose you in a sea of agents. So if you want to build a brand that attracts the right people without trying to be everyone’s cup of tea, hit play and let’s get into it.

0:26 – Why Selling the Lifestyle You Actually Live Attracts Dream Clients

5:09 – The Reality of Relocating Home: Sacrifices No One Shares

6:38 – What Happens When You Share Unfiltered Hot Takes on Instagram

10:10 – The Biggest Mistake Agents Make Chasing Viral Content

17:32 – How Being Honest Filters Out the Wrong Clients

26:23 – Why Your Hardest Failures Come Right Before Breakthroughs

45:06 – The Fastest Way Agents Can Avoid Burnout and Desperation

48:23 – Special Coffee & Contracts offer for Above Asking listeners

Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras

EPISODE LINKS:

Connect with Shauna: @shaunasellsoc

Connect with McCoy: @mccoysellsoc

Check them out on YouTube: @ShaunaSellsoc

🎥 Watch the podcast on YouTube: https://youtu.be/oVMBwPBmr38

COME HANG OUT WITH ME:

❤️ Follow Above Asking: @aboveaskingpodcast

❤️ Let's be Instagram friends: @heyalyssamichelle

💭 Got any questions? Submit your question for advice from me on the show HERE

FOLLOW & REVIEW:

Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:

👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.

👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify

This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.

Thanks for tuning in to the Above Asking podcast! I'll catch you next week.

New episodes drop every Thursday!

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

What if the biggest thing keeping you invisible isn’t your strategy, but your fear of what other people will think?

In this episode, I’m sitting down with Shelby St. Clair, business coach, energetic strategist, and founder of Shelby St. Clair and Co., to unpack the audacity to be cringe and why worrying about being judged by people from your past, other agents in your market, or even your own inner critic can keep you playing small. We’re diving into how to get out of your own way, finding the right rooms, and bringing more of who you actually are into your brand without sacrificing your credibility.

You’ll walk away with permission to stop performing and start trusting yourself. So if you’re ready to be fully seen and build a brand that actually feels like you, hit play and let’s get into it.

0:25 – Why Having Audacity to Be Cringe Sets You Free

4:42 – How Fear of Judgment Keeps Agents Invisible Online

8:28 – Why Worrying About the Past Holds You Back

11:09 – What Happens When Agents Fear Competition on Social Media

13:51 – How to Fact-Check Your Thoughts and Reframe Doubt

20:04 – Why Finding Your Community Takes More Tries Than You Think

39:14 – The Three Must-Have Systems for a 6-Figure Brand

48:21 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community

Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras

EPISODE LINKS:

Connect with Shelby: Website | Instagram

OTHER EPISODES YOU’LL LOVE:

🎙️Episode 27: Your Real Estate Growth Starts With the People You Surround Yourself With

🎥 Watch the podcast on YouTube: https://youtu.be/bDfqCNgs-Nw

COME HANG OUT WITH ME:

❤️ Follow Above Asking: @aboveaskingpodcast

❤️ Let's be Instagram friends: @heyalyssamichelle

💭 Got any questions? Submit your question for advice from me on the show HERE

FOLLOW & REVIEW:

Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:

👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.

👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify

This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.

Thanks for tuning in to the Above Asking podcast! I'll catch you next week.

New episodes drop every Thursday!