『Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents』のカバーアート

Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents

Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents

著者： Alyssa Stalker
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked. That's exactly what I'm here to help you change. On Above Asking, I help you stop copying what everyone else is doing and start building a content and brand strategy you actually trust. One that attracts the right clients and feels like yours. We're talking about what's working right now, what's coming next, and how to build a business clients are drawn to without chasing every trend or burning yourself out trying to keep up. I'm Alyssa Stalker. I started as a solo agent, built my business through content and connection, and now I help other agents do the same as Head of Member Education and Strategy at Coffee & Contracts. This show is where I break down what's working, what's changing, and how to move your business forward through it all. If you're ready to think differently, cut through the noise, and build a brand you're obsessed with, hit play! Popular Topics Include: Content marketing for real estate agents, real estate branding, real estate marketing strategy, social media marketing for realtors, how to stand out as a real estate agent, real estate agent content strategy, real estate marketing that actually works, modern real estate marketing, personal branding as a real estate agent, content that converts in real estate, building a brand on Instagram, generating real estate leads on social mediaAlyssa Stalker マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
エピソード
  • The Real Reason Your Real Estate Content Isn’t Standing Out

    The Real Reason Your Real Estate Content Isn’t Standing Out
    2026/05/07
    🔗 Try Coffee & Contracts free for a week HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.If your real estate content is starting to feel like everyone else’s, this episode is your wake up call. Because the truth is, most agents are not struggling because they “aren’t posting enough.” They’re struggling because their content has no personality, no perspective, and no reason for someone to remember them.In this episode, I’m sitting down with Haley Ingram, CEO and Founder of Coffee & Contracts, Eric Simon, Co-Founder of Broke Agent Media, and Jason Cassity, Chief Growth Officer at Real Broker, for a real conversation about what’s actually working on social media right now and why so many agents are blending into the noise. We’re talking AI overwhelm, content that feels forced, the pressure to “keep up,” and the subtle shifts that make people actually stop scrolling and pay attention to you. This episode feels less like a strategy session and more like sitting in on the conversation every agent wishes they could have behind closed doors.If you want your content to feel more natural, more you, and way more memorable without overthinking every post, hit play now because there’s a good chance you’re making this harder than it needs to be.01:25 – Why Most Agents Feel Behind on AI Even When They Use It Every Day03:20 – How Using AI for Local Guides and Roleplay Actually Saves You Time09:22 – Why Raw, Off-the-Cuff Videos Outperform Polished Templates on Social13:06 – The Real Reason Content with Fast Hooks and Personal Stories Connects16:54 – How Documenting Your Real Life Makes Content Instantly Stand Out20:12 – Why Blending Personality with Business Posts Builds Real Trust Online30:20 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and CommunityEPISODE LINKS: Connect with Jason: Website | InstagramConnect with Eric: Website | InstagramConnect with Haley: Website | Instagram🎥 Watch the podcast on YouTube: https://youtu.be/G2ylCQBynQo💌 Subscribe to the official newsletter for Above Asking Podcast, The Hot Sheet: https://above-asking.captivate.fm/hot-sheetCOME HANG OUT WITH ME:❤️ Follow Above Asking: @aboveaskingpodcast❤️ Let's be Instagram friends: @thealyssastalker💭 Got any questions? Submit your question for advice from me on the show HEREFOLLOW & REVIEW:Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.👉🏻 Second, leave a review on Apple Podcasts or drop a comment on SpotifyThis helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.Thanks for tuning in to the Above Asking podcast! I'll catch you next week.New episodes drop every Thursday!
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    31 分
  • Why ‘Pretty’ Homes Are Easier to Market And What to Do When Yours Isn’t

    Why ‘Pretty’ Homes Are Easier to Market And What to Do When Yours Isn’t
    2026/04/30

    🔗 Try Coffee & Contracts free for a week HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

    If you’ve ever thought, “this listing just isn’t pretty enough to market,” I want to challenge that, because what if that’s actually your edge?

    In this episode, I’m breaking down why “perfect” homes are easier to market, but not necessarily the ones that connect, and what today’s Pinterest-trained buyers are really looking for instead. I’ll show you how to shift from surface-level aesthetics to emotional storytelling, and how to use the small, overlooked details to make buyers feel something before they ever step through the door.

    You’ll walk away knowing exactly how to turn any listing into something people connect with, not just scroll past. So if you want to make your listings stand out without needing them to be perfect, hit play and let’s get into it.

    00:43 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community

    1:40 – How the Pinterest generation shapes buyers to want curated vibes, not perfection

    3:39 – Why most buyers are looking for character and personality over flawless homes

    5:58 – How agents stand out by highlighting real, raw details in their listings

    9:54 – Why selling the vision means showcasing unique and emotional home moments

    12:11 – What turning every listing into a “Pinterest board” does for your marketing

    14:45 – How storytelling and emotional details beat just checking buyer boxes

    🎥 Watch the podcast on YouTube: https://youtu.be/UBX5-OhFjec

    💌 Subscribe to the official newsletter for Above Asking Podcast, The Hot Sheet: https://above-asking.captivate.fm/hot-sheet

    COME HANG OUT WITH ME:

    ❤️ Follow Above Asking: @aboveaskingpodcast

    ❤️ Let's be Instagram friends: @thealyssastalker

    💭 Got any questions? Submit your question for advice from me on the show HERE

    FOLLOW & REVIEW:

    Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:

    👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.

    👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify

    This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.

    Thanks for tuning in to the Above Asking podcast! I'll catch you next week.

    New episodes drop every Thursday!
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    20 分
  • Why Your Content Isn’t Attracting High-End Clients (And What They’re Actually Looking For) with Aaron Grushow of Luxury Presence

    Why Your Content Isn’t Attracting High-End Clients (And What They’re Actually Looking For) with Aaron Grushow of Luxury Presence
    2026/04/23
    🔗 Try Coffee & Contracts free for a week HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.What if the reason your content isn’t attracting high-end clients has nothing to do with your strategy and everything to do with how you’re showing up?In this episode, I’m sitting down with Aaron Grushow, the Senior Marketing Manager at Luxury Presence, to unpack what luxury actually means and why most agents get it wrong. We’re diving into why polished content can backfire, what high-end clients are really looking for when they find you online, and how to shift from trying to “create” content to simply documenting your life in a way that builds trust and connection. If you want your content to finally start attracting the right clients… the ones who feel like a perfect fit, this will change the way you think about everything you post. Hit play and let’s get into it.0:41 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community1:48 – What the real meaning of luxury is (and it’s not the price point)6:33 – Why luxury clients want to see if you can "hang in their circle" on social media9:05 – The trap of overproduced content and the underused power of simple Instagram Stories12:23 – Using everyday documentation rather than traditional influencer-style content to connect with your ideal clients15:35 – Why cohesive branding and authenticity across your website and social channels matter more than ever for discoverability19:14 – How storytelling, not just sales stats, creates desire for luxury homes and elevates your digital resumeEPISODE LINKS:Connect with Aaron on Instagram @aarongrushowhomesCheck out Luxury Presence: Website | InstagramOTHER EPISODES YOU’LL LOVE: 🎙️Episode 1: I Hung Up My Lockbox (And Found What I Was Actually Meant to Build)🎥 Watch the podcast on YouTube: https://youtu.be/4QXohEfXdv4💌 Subscribe to the official newsletter for Above Asking Podcast, The Hot Sheet: https://above-asking.captivate.fm/hot-sheetCOME HANG OUT WITH ME:❤️ Follow Above Asking: @aboveaskingpodcast❤️ Let's be Instagram friends: @thealyssastalker💭 Got any questions? Submit your question for advice from me on the show HEREFOLLOW & REVIEW:Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.👉🏻 Second, leave a review on Apple Podcasts or drop a comment on SpotifyThis helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.Thanks for tuning in to the Above Asking podcast! I'll catch you next week.New episodes drop every Thursday!
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    33 分
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