In this conversation, Stacey Epstein interviews Maura Rivera, CMO of Qualified, discussing the evolution of the company, the integration of AI in marketing, and the role of AISDR agents in enhancing pipeline generation. Maura shares her journey from Salesforce to Qualified, the importance of marketing in early-stage startups, and how AI is transforming the marketing landscape. The discussion also touches on the future of AI in marketing and the potential for more autonomous marketing solutions.

In this conversation, Stacey Epstein interviews Adam Corey, the co-founder of Naro, a recommendation platform designed to enhance sales and marketing collaboration. Adam shares his extensive background as a CMO in SaaS and discusses the challenges faced by sales teams in utilizing marketing content effectively. The conversation delves into how AI can bridge the gap between sales and marketing, improve customer engagement, and streamline the sales process. Adam also reflects on his entrepreneurial journey and the importance of collaboration in building successful solutions.

In this conversation, Stacey Epstein and Philippe Boutros, CEO and founder of GetWhys discuss the innovative use of AI in marketing, particularly through the lens of GetWhys, a company focused on enhancing market research. Philippe shares his unique journey from a marketing consultant to the founder of GetWhys, emphasizing the importance of understanding customer insights and decision-making processes. The discussion covers the transformative impact of AI on market research methodologies, the practical applications for product marketers, and the competitive advantages that can be gained through effective use of customer data. Philippe also shares his vision for the future of AI in marketing, highlighting the importance of connecting people to people through technology.