Artificial Intelligence isn’t just changing the legal industry, it’s already here. And if your firm isn’t prepared, you may already be invisible to the clients searching for you.

In this episode, Jeff Howell (Lex Wire Journal) explains the biggest shift every attorney needs to understand: how AI-driven tools like ChatGPT, Google’s Search Generative Experience, and Perplexity are reshaping client discovery. You’ll learn why traditional SEO is no longer enough, what Answer Engine Optimization (AEO) really means, and how firms can build the authority signals AI engines trust.

👉 Download your free AI Visibility Report for Law Firms and see where your practice stands today: https://lexwire.org/ai-x-law/ai-visibility-report-for-law-firms/

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