Summary

In this conversation, Mike Montague and Anastassia explore the transformative impact of AI on marketing. They discuss the initial awakening to AI's potential, common misconceptions, and the importance of a human-centric approach. The dialogue delves into the balance between AI and human creativity, the challenges of trust, and the ongoing debate surrounding copyright issues. They share success stories of AI in marketing and conclude with insights on future trends to watch in the evolving landscape of AI-driven marketing.

Mike Montague is a leading AI marketing expert, entrepreneur, and speaker. As the founder of Avenue9, Mike helps small and mid-sized businesses harness the power of AI to expand their marketing impact, while never losing the authentic, personal touch that resonates with customers. With over 25 years of experience in internet marketing, sales, and public speaking, Mike’s career has included building and launching digital brands, leading content strategy for top organizations like Sandler Training, and the "Human-First AI Marketing" podcast.

Takeaways

• AI has revolutionized productivity in marketing.
• Misconceptions about AI often lead to unrealistic expectations.
• Human skills are essential for effective AI integration.
• AI should enhance, not replace, human creativity.
• Trust in AI requires understanding its limitations.
• Copyright laws may struggle to keep up with AI advancements.
• Successful AI marketing requires personalization and understanding of the audience.
• Data privacy concerns are paramount in AI applications.
• The future of marketing will see increased automation and predictive analytics.
• Small businesses can leverage AI to compete with larger brands.

Chapters

01:49 The Awakening: AI's Impact on Marketing

04:01 Understanding AI Misconceptions in Marketing

07:26 Human-Centric AI: Enhancing Skills and Creativity

11:23 The Role of AI in Creative Marketing

14:30 Navigating Copyright and AI's Use of Creative Works

18:56 AI's Success Stories and Pitfalls in Marketing

24:05 The Future of AI in Marketing: Trends to Watch

Mike’s and Anastassia’s Information:

Mike Montague

Human-First AI Marketing Podcast

First Public Reading, Romy, Roby and the Secrets of Sleep (1/3)

First Public Reading, Romy, Roby and the Secrets of Sleep (2/3)

First Public Reading, Romy, Roby and the Secrets of Sleep (3/3)

@romyandroby

“Leading Through Disruption”

AI Edutainment

The AI Imperative Book

Romy & Roby Book

Summary:

This episode launches a new series in which Anastassia and her co-host, Dr. Matthias Röder, explore the intersection of AI and human excellence. They discuss the potential of AI to both challenge and enhance human skills, the importance of maintaining a balance between focus and openness, and the role of AI in various fields such as music, education, and business. Series' title "Beyond Human" to emphasize our belief that AI – when studied and applied with insight, understanding, and thoughtfulness – can enhance human performance and creativity.

The first conversation explores the philosophical perspectives of Aristotle and Socrates on human excellence, examining how these ideas can be applied in the age of AI. Problems to ponder about, and how interdisciplinarity can work wonders in finding groundbreaking solutions to them. The 2025 theme of the Biennale in Venice is mentioned ("Intelligens. Natural. Artificial. Collective.") Besides, Anastassia and Matthias discuss music, highlighting how the real magic begins when composers and musicologists explore the so-called' edge cases' of AI for inspiration and innovation.

Subsequent episodes will explore AI tools, creators utilizing AI in art, and the questions of how AI can enable not only problem-solving but also crystallizing what problems are essential to work on, as well as the future outlook of AI in and for human excellence.

Dr. Matthias Röder is an award-winning music and technology strategist, renowned for his pioneering work at the intersection of creativity, AI, and cultural innovation. Röder led the celebrated "Beethoven X" project, where AI was used to complete Beethoven’s 10th Symphony, setting a global benchmark for human-machine creative collaboration. Matthias serves on the board of the Mozarteum Foundation.

Dr. Anastassia Lauterbach is an entrepreneur, global technology strategist, bestselling author, and board director specializing in artificial intelligence, cybersecurity, and digital transformation. She is the founder and CEO of AI Edutainment, advising tech companies, investment funds, and boards across Europe and the US on innovation, governance, and risk management.​ With a background in computational linguistics and psychology, Anastassia has held senior positions at major corporations including Qualcomm, Deutsche Telekom, T-Mobile, McKinsey, Munich Re, and Daimler. She also served on the boards of easyJet, Dun & Bradstreet, Censhare, and Wirecard, and was a co-founding member of the Nasdaq Next Generation Directors Advisory Council.​

Key Takeaways:

AI can challenge and enhance human skills and excellence.

Aristotle viewed excellence as a moral virtue developed through habits.

Socrates believed in using one's potential to the fullest.

Richard Feynman used a dozen open questions to make breakthrough contributions in science.

Excellence requires personal effort and wide curiosity.

AI literacy is essential for navigating the digital age.

The role of AI in music and creativity is evolving.

AI can help define and solve complex problems.

Overreliance on AI poses risks in various fields.

Human preparedness is key to benefiting from AI.

The true beauty happens when a skilled human looks into the edge cases of AIs to discover unexpected solutions, spark creativity, and push innovation.

Chapters:

· 00:00:00 Introduction to AI Snacks new series

· 00:03:00 AI and Human Excellence

· 00:09:00 Philosophical Perspectives on Excellence

· 00:15:00 AI in Music and Creativity

· 00:21:00 Navigating the Digital Age

· 00:27:00 The Future of AI and Human Potential