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Sara Nay, CEO of Duct Tape Marketing, spills the secrets behind her 15-year rise from intern to CEO, and how AI is blowing up traditional marketing models.

In this fast-paced episode, Sara breaks down the chaos of modern marketing, the power of AI tools like Ella, and why agencies need to stop being doers and start being leaders.

We talk strategy pyramids, simplify-before-you-scale approaches, and how AI is empowering small businesses to do more, better, and faster.

Sara also shares a peek into her new book Unchained and why smart automation is the future for small teams.

Oh, and if you’re still juggling ChatGPT prompts like a circus act? This one’s for you.

Connect with Sara: https://dtm.world/growth

PS - Subscribe for more episodes on AI, strategy, and marketing in 2025.

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Conversion Zoo on Spotify: ⁠⁠⁠⁠https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86⁠⁠⁠⁠

Conversion Zoo on Apple Podcasts: ⁠⁠⁠⁠https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320⁠⁠⁠⁠

Conversion Zoo on YouTube: ⁠⁠⁠⁠https://www.youtube.com/@elliemcintyree/podcast⁠⁠⁠⁠

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