Join us for an inspiring conversation with Anneke Quinn de Jong, founder of AI & U and former Philips insights veteran with over 14 years of experience. After working with 30+ technology and FMCG brands, Anneke now focuses on guiding organizations through the human side of AI transformation.

In this enlightening discussion, Anneke shares practical wisdom on creating a positive AI adoption journey, revealing why successful implementation depends more on people than technology. Discover how she's helping professionals transform apprehension into enthusiasm through coaching, mentoring, and human-centered change management.

Learn why the fusion of human insight, innovation expertise, and business acumen creates the optimal foundation for AI success, and how organizations can build truly co-intelligent teams where AI augments human capabilities rather than replacing them.

Whether you're navigating personal career shifts or leading organizational change in the age of AI, this episode provides invaluable guidance for creating a future where humans and AI thrive together.

Join host Dave Carruthers for a thought-provoking discussion with Febronia Ruocco, Global Strategic Insights & Analytics Director with over 20 years of experience driving commercially impactful insights for world-famous FMCG and OTC brands. In this candid conversation, Febronia shares her unfiltered perspective on how the modern insights professional must evolve to remain relevant.

Discover why Febronia believes AI literacy is now non-negotiable, and how this knowledge creates space for the strategic influence that insights teams have long sought. Hear her firsthand accounts of how she's navigated this transition.

Don't miss this essential episode that challenges conventional thinking and provides a practical roadmap for insights professionals looking to elevate their role beyond project execution to strategic partnership.

Join us for an enlightening conversation with transformational change agent, Nick Graham, former Insights & Analytics Lead for Mondelēz International and PepsiCo. Nick shares his firsthand experience experimenting with and implementing AI solutions at Mondelez, and the valuable lessons learned while collaborating with agency partners in the insights space.With over 20 years of experience across global brands, Nick brings a unique perspective on how AI, behavioral science, and effective storytelling can drive lasting organizational change and shape consumer behavior. Discover practical insights from a recognized industry leader and learn why he's our latest AI Role Model.

Join host Dave Carruthers for an illuminating conversation with ONE Strategy Studio's veteran strategistsCamilla Pugh and Charlotte White.

With over five decades of combined experience across agencies and global brands, they share candid insights about their journey into the world of AI-driven strategy and innovation.

Discover what drew these industry veterans to ONE Strategy Studio, and hear firsthand accounts of how AI is transforming traditional approaches to consumer insight and brand strategy. Get an exclusive behind-the-scenes look at groundbreaking projects and emerging capabilities that are reshaping how the world's biggest brands approach growth opportunities.

Don't miss this foundational episode that sets the stage for exploring how AI is empowering strategists to work in entirely new ways while delivering unprecedented value for clients.

Learn more about ONE Strategy Studio: https://www.onestrategystudio.com

Jump to sections:

(00:00) Introduction and Welcome

- Introduction to AI Role Models podcast

- Introduction of guests Camilla Pugh and Charlie White

(02:09) Professional Backgrounds

- Camilla's 20-year journey through insights and strategy

- Charlie's experience in FMCG and brand management

(08:54) First Impressions of One Strategy Studio

- Initial reactions to AI models

- Overcoming skepticism about AI in insights

- Learning to trust the models

(15:13) Working with AI Models

- Understanding model training

- Balance between automation and human expertise

- Role of strategic thinking in AI-driven insights

(23:01) Client Impact and Iteration

- Client reactions to the new approach

- Benefits of rapid iteration

- Flexibility in exploring different directions

(29:02) The Human-AI Partnership

- Working with the five manga-inspired AI models

- Creative aspects of AI collaboration

- Evolution of capabilities

(34:55) Future Developments

- Multi-dimensional outputs

- Sizing and validation capabilities

- Multi-market applications

- R&D function support

(39:26) Advice for Industry Leaders

- Getting started with AI

- Being brave with new approaches

- Choosing the right AI partnerships

(44:29) Closing

- Episode wrap-up

- Preview of future episodes

Welcome to AI Role Models, a podcast from ONE Strategy Studio that goes beyond the hype to explore how real leaders are transforming their businesses with artificial intelligence. Dave Carruthers is your host.

In each episode, he sits down with pioneers from the world's leading brands who are reimagining marketing, insights, and innovation with AI. But we're not here to talk about theoretical possibilities...

These are candid conversations about the real challenges, unexpected victories, and practical lessons learned from implementing AI in organizations.

You'll hear from CMOs who transformed their marketing strategies, insights leaders who revolutionized their research methods, and innovation directors who discovered entirely new ways of working.

Whether you're just starting your AI journey or leading the charge, these stories will give you actionable insights to navigate the AI revolution in your own organization.

Join us for AI Role Models. Follow now wherever you get your podcasts to be notified of new episodes. Connect with ONE Strategy on LinkedIn to join us for live recordings:

https://www.linkedin.com/company/one-strategy-studio/