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あらすじ・解説
We’re back! Adam and Kate kick off 2025 with a bang – and a whole lot of exhaustion.
From holiday chaos to budget planning nightmares, they’re feeling the weight of the “do more with less” reality.
But marketers aren’t alone – layoffs, tighter budgets, and shifting priorities are shaking things up across the board.
This episode dives into:
- The Notion campaign everyone’s talking about – brand genius or LinkedIn cringe?
- AI’s meteoric rise post-inauguration – are you keeping up or falling behind?
- The battle for marketing’s seat at the SKO table – why it matters more than ever.
- Keep it or kick it? Headcount growth, budget delays, and the future of marketing in lean times.
If you’re ready to tackle 2025 with a fresh perspective (and maybe a little caffeine), hit play now.