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サマリー
あらすじ・解説
ABM is broken. Sales teams are spamming, marketing teams are overcomplicating, and AI is making it all worse.
But here’s the real kicker: Most companies shouldn’t even be running ABM.
This week, Adam and Kate bring in Mason Cosby, founder of Scrappy ABM, to expose the biggest ABM mistakes and how to actually make it work—without the fluff, wasted budget, or nonsense tech stacks.
🔥 In this episode:
- (06:45) Why ABM fails 90% of the time (and how to be the 10%)
- (15:30) The secret to sales & marketing alignment—it starts with comp plans.
- (27:00) Intent data is a scam? What to track instead.
- (31:24) The $1K ABM tech stack that does more than your overpriced software.
- (37:15) The future of ABM: A marketing evolution or just another rebrand?
If you’re done with buzzwords and ready for ABM that actually drives revenue, hit play now.
Additional Resources
- Connect with Mason on LinkedIn
- Listen to Mason's Podcast, Scrappy ABM
- Learn more about Scrappy ABM's services on their website