Bio
Ali Maaxa is a weird optimist (in the best way) and the Chief Behavioral Scientist at Maaxa Labs. She leverages her deep experience in global innovation and product discovery to provide strategic insights for product innovation, market fit, organizational change, AI/ML & Cloud Innovation, CX & UX. With over two decades in the field, she has worked with a host of organizations, from AT&T's global cloud transformation team to local recycling companies, to understand teams and customers, test solutions, and strategize & deploy change.

Summary
In this engaging conversation, Matthew and Ali Maaxa explore the multifaceted nature of identity, the implications of technology and AI, and the importance of empathy in UX design. They discuss the cultural contexts of technology use, the limitations of AI in understanding human experiences, and the need for responsible governance in AI implementation. The dialogue also touches on the challenges faced by startups, the impact of technology on society, and personal reflections on values and aspirations.

Takeaways
This is a conversation between people that just happens to be recorded.
AI doesn't understand how hormones affect cognition.
Empathy leads to the impulse to attune and understand user needs.
If the user can't find it, the feature doesn't exist.
We need to do some R&D before implementing new technologies.
Take your sweet time with technology adoption.
We are definitely in our getting burned phase of AI adoption.
I wish people cared more about kids and their needs.
It's important to keep talking about the implications of technology.
Living the dream is complicated by real-life challenges.

Chapters
00:00 Cold (awkward!) Open
00:51 Buy My Books?
07:16 The Taco Revolution is Coming
13:03 AI Adoption and Governance
18:55 The Importance of Meaningful Work
24:26 Reflections on Time and Value Systems
26:31 The Future of AI and Human Interaction
38:05 Matthew Stumbles Across Thin Ice
50:24 Navigating the Challenges of Technology
59:21 7 +/- 2 Questions
59:35 What is something that you did recently that went really well?
01:00:23 What do you wish people cared more about?
01:01:10 What's your go-to dish?
01:03:03 What's the business value of empathy?
01:07:23 Waving at flaggers, yes or no?
01:09:23 What do you hope to not be carrying anymore?


Keywords
AI, UX, technology, empathy, startups, governance, cultural studies, innovation, human experience, responsible AI