I want to share with you a story of something that happened to me that I think carries some powerful lessons for how we approach not just advocacy, but pretty much everything.

But those lessons are only part of point. When you listen to this story, you’ll discover how storytelling can be one of the most effective tools for engaging others. But that engagement is not a given.

There’s a way to tell a story that pulls the listener in and has them totally immersed in the story. And there’s a way to tell that same story that will leave them checking their phone and wondering when this will be over.

In this episode, we share:

• Two powerful lessons I learned from the craziest decision I ever made
• Why being concise and to the point is not always the most effective way to engage a decisionmaker
• How our brains respond to effective storytelling that causes us to engage, retain what we hear, and even change our perspective
• The difference between a compelling and engaging story, and a “just the facts” story
• Four key ingredients of a story that cause engagement

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