Every technology company has the same challenge.

You’ve built a great product. You’ve got a strong sales team. Your demos are polished.

But your prospects are hearing exactly the same thing from your competitors.

So the question becomes…

Who do they believe?

They don’t believe another product demo.

They believe another customer.

The most powerful sales asset you have isn’t your software. It’s the real-world experience of the people already using it.

When an existing customer talks honestly about the problem they faced, why they chose your solution, and what happened next, that’s the kind of proof that builds confidence.

There’s another challenge.

We’re all drowning in AI-generated content.

Every day there’s another LinkedIn post, another email, another white paper, another video that feels like it was written by a machine.

People can tell.

Trust comes from hearing real people having real conversations.

Not a script.

Not a sales pitch.

Just experienced professionals talking about genuine business challenges and how they solved them.

That’s what people want to hear.

• To learn more about our Podcast Mini Series, contact us at: https://seat.fm/contact-us/

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The apparel industry is entering a new age of discipline.

Growth at any cost is giving way to focus, profitability and execution. It’s a trend that could get the industry back onto a steady trajectory of not just growth, but profitable growth.

Welcome to our July Inside Fashion Market Briefing.

I’m Jane Singer and rather than simply talk about ‘what’s happening, I’ll be sharing insights and perspectives that help brands make smarter decisions.

The industry has largely moved beyond the energy shock that hit at the start of Q2.

Geopolitical issues remain, but they have become background noise rather than daily disruptions.

The situation in the middle east has not really changed much, but oil prices have eased.

Market sentiment has moved on. And fundamentally that matters more than what’s actually happening.

The biggest concerns today are higher interest rates and uncertainty surrounding Section 301 tariffs.

Tariffs remain a wildcard because planning is difficult when the rules are still evolving.

Learn more at https://insidefashionLive.net

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Is your organization running on a Franken-stack.

That unmanaged tech stack that is layers of disconnected software tools piled on top of each other.

In the race to add more technology as companies scale, managing tech stacks doesn’t look like a priority.

And yet, vital customer data - that kills net margins - can get dropped between marketing attribution and CRM logs.

Today we’re joined by Laura Farkas, LMNts Marketing, which provides revenue system optimisation, funnels and automation.

She’s a specialist in building inbound distribution networks that clients can control.

On this episode of A Seat at The Table, we’ll be discussing

•Why is your connection count on LinkedIn completely irrelevant to your actual inbound revenue?

•What is a Franken-stack and how does it drain operating margins from a mid-market company?

•Why are traditional marketing retainers and basic lead generation agencies failing?

•How does a twenty-million-pound B2B enterprise structure a proper revenue systems audit?

•How can a business owner use intentional human imperfection to defeat automated software noise?

So let’s sit down with Laura and learn how to wrestle that monstrous tech-stack into a lean, sales driving machine.

Connect with Laura Farkas:

Main book: Paternoster Marketing

https://www.amazon.com/Paternoster-Marketing-Never-Leads-Again-ebook/dp/B0FTXKKQB6

Laura's Revenue Systems page, based on the Paternoster Marketing concept: https://marketingfunnel.website/b2b-revenue-system/

LinkedIn: https://www.linkedin.com/in/itslaurafarkas/

YouTube: https://www.youtube.com/@LauraFarkasLMNtsMarketing

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Silicon Valley starts ups are wrapped in a kind of mystique that gets better with the telling.

Unless of course you’re actually running one of those startups. Then things look a bit different. You’re not living the dream. You’re trying to survive heartbreak, near misses and boardroom crises. And yes, occasionally a big win.

For nearly three decades, Mike Grossman has been at the center of the world's most mythologized innovation hub, He has raised millions, managed boardroom crises, built great teams, and navigated moments when everything seemed one bad quarter away from collapse.

In this episode of A Seat at The Table we’ll be discussing:

• What it’s like when the Concept of Failure is a Constant Operating Condition, Not a Learning Moment or Inspirational Anecdote
• A Career in the In-Between: Most founders Don't Fail Spectacularly or Succeed Wildly—They Hover In Between for years
• Why sound ideas, strong effort and execution doesn't always guarantee success

Let’s sit down with Mike and find what its really like running a Silicon Valley startup.

Connect with Mike Grossman:

https://www.failureisanoption.com/

https://www.linkedin.com/in/migrossman/

https://www.amazon.com/exec/obidos/ASIN/1646872460

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Everything you believe about building a powerful brand is probably wrong.

It might not have been wrong a few years ago.

But, a lot has changed.

For one thing, the market has gotten hyper competitive - and deafeningly noisy.

To win, you need to get out of the mainstream. Get off the road that’s a giant traffic jam of millions of people pitching like mad – and selling very little.

In this episode you'll learn a 4-step method to go from barely known to industry authority.

You'll also learn what it actually takes to beat the market (no, its not a better product or bigger budget).

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In a hyper competitive market, you need to differentiate in any way that you can.

Visibility and ultimately 'authority' are a proven way to drive B2B sales – and justify more premium pricing.

The goal is to get out of what Seth Godin refers to as ‘sort by price’.

That happens when every product looks the same, so buyers simply choose the cheapest one.

Good marketing is the way to avoid that trap. It is the time tested, proven route out of that sales dead zone.

In this episode we discuss 4 key ways to create brand differentiation and establish authority. This how to rise about the market noise and start closing more B2B sales.

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What if we are missing the point about AI’s real role in the future of work?

The narrative is that AI will wipe out most jobs as bots and AI agents take over the world.

However, in the many conversations I’ve had with people inside AI development, the story is very different.

And it’s a story that gets far less publicity than the doom and gloom sci-fi version that dominates mainstream discussions.

Today we’re welcoming Bud Bhattacharyya, co-founder of re:compound, an AI advisory firm helping senior leaders use AI beyond the task-efficiency layer.

In this episode of A Seat at The Table, we’ll be discussing:

Why "AI for productivity" is only the beginning, not the main event

* How AI can multiply human capability instead of simply replacing human work

* Why more output often makes senior judgment harder, not easier

* What organizations get wrong when they treat AI as a tool layer rather than a thinking and decision layer

Let’s sit down with Bud are learn how we might reframe the AI narrative.

Connect with Bud Bhattacharyya:

LinkedIn: https://www.linkedin.com/in/budbhattacharyya/

Substack (writing): https://recompoundai.substack.com

Company website: https://recompound.ai

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You’re trying to develop a marketing program for your company and you're stuck.

You have a general idea of what you want to do. But for some reason you just can’t get started.

You find yourself spending way too much time staring at a blank screen - and getting more and more frustrated that you’re not making progress.

You’re not alone. I have faced this more often than I like to admit.

Especially for people who work alone. Either because they work remotely. Or they own their business. Or maybe they work for a company but are in a one-person department. As is often the case these days.

It’s really hard to not have anyone there to bounce ideas off of. Or brain storm with.

In this episode we discuss an accessible, yet often overlooked, opportunity for gaining the support and companionship that can help you go from 'stuck' to 'success'.

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