July Market Briefing: Key Market Trends We're Watching Heading into H2
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The apparel industry is entering a new age of discipline.
Growth at any cost is giving way to focus, profitability and execution. It’s a trend that could get the industry back onto a steady trajectory of not just growth, but profitable growth.
Welcome to our July Inside Fashion Market Briefing.
I’m Jane Singer and rather than simply talk about ‘what’s happening, I’ll be sharing insights and perspectives that help brands make smarter decisions.
The industry has largely moved beyond the energy shock that hit at the start of Q2.
Geopolitical issues remain, but they have become background noise rather than daily disruptions.
The situation in the middle east has not really changed much, but oil prices have eased.
Market sentiment has moved on. And fundamentally that matters more than what’s actually happening.
The biggest concerns today are higher interest rates and uncertainty surrounding Section 301 tariffs.
Tariffs remain a wildcard because planning is difficult when the rules are still evolving.
Learn more at https://insidefashionLive.net
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