Every technology company has the same challenge.

You’ve built a great product. You’ve got a strong sales team. Your demos are polished.

But your prospects are hearing exactly the same thing from your competitors.

So the question becomes…

Who do they believe?

They don’t believe another product demo.

They believe another customer.

The most powerful sales asset you have isn’t your software. It’s the real-world experience of the people already using it.

When an existing customer talks honestly about the problem they faced, why they chose your solution, and what happened next, that’s the kind of proof that builds confidence.

There’s another challenge.

We’re all drowning in AI-generated content.

Every day there’s another LinkedIn post, another email, another white paper, another video that feels like it was written by a machine.

People can tell.

Trust comes from hearing real people having real conversations.

Not a script.

Not a sales pitch.

Just experienced professionals talking about genuine business challenges and how they solved them.

That’s what people want to hear.

• To learn more about our Podcast Mini Series, contact us at: https://seat.fm/contact-us/

SEND US A MESSAGE

Visit A Seat at The Table's website at https://seat.fm

The apparel industry is entering a new age of discipline.

Growth at any cost is giving way to focus, profitability and execution. It’s a trend that could get the industry back onto a steady trajectory of not just growth, but profitable growth.

Welcome to our July Inside Fashion Market Briefing.

I’m Jane Singer and rather than simply talk about ‘what’s happening, I’ll be sharing insights and perspectives that help brands make smarter decisions.

The industry has largely moved beyond the energy shock that hit at the start of Q2.

Geopolitical issues remain, but they have become background noise rather than daily disruptions.

The situation in the middle east has not really changed much, but oil prices have eased.

Market sentiment has moved on. And fundamentally that matters more than what’s actually happening.

The biggest concerns today are higher interest rates and uncertainty surrounding Section 301 tariffs.

Tariffs remain a wildcard because planning is difficult when the rules are still evolving.

Learn more at https://insidefashionLive.net

SEND US A MESSAGE

Visit A Seat at The Table's website at https://seat.fm

Is your organization running on a Franken-stack.

That unmanaged tech stack that is layers of disconnected software tools piled on top of each other.

In the race to add more technology as companies scale, managing tech stacks doesn’t look like a priority.

And yet, vital customer data - that kills net margins - can get dropped between marketing attribution and CRM logs.

Today we’re joined by Laura Farkas, LMNts Marketing, which provides revenue system optimisation, funnels and automation.

She’s a specialist in building inbound distribution networks that clients can control.

On this episode of A Seat at The Table, we’ll be discussing

•Why is your connection count on LinkedIn completely irrelevant to your actual inbound revenue?

•What is a Franken-stack and how does it drain operating margins from a mid-market company?

•Why are traditional marketing retainers and basic lead generation agencies failing?

•How does a twenty-million-pound B2B enterprise structure a proper revenue systems audit?

•How can a business owner use intentional human imperfection to defeat automated software noise?

So let’s sit down with Laura and learn how to wrestle that monstrous tech-stack into a lean, sales driving machine.

Connect with Laura Farkas:

Main book: Paternoster Marketing

https://www.amazon.com/Paternoster-Marketing-Never-Leads-Again-ebook/dp/B0FTXKKQB6

Laura's Revenue Systems page, based on the Paternoster Marketing concept: https://marketingfunnel.website/b2b-revenue-system/

LinkedIn: https://www.linkedin.com/in/itslaurafarkas/

YouTube: https://www.youtube.com/@LauraFarkasLMNtsMarketing

SEND US A MESSAGE

Visit A Seat at The Table's website at https://seat.fm