Barnaby and James from One Nine Nine - a marketing agency in Leeds, start a new series, discussing local marketing, how it can help businesses connect with their audience, some challenges and some tips on how to overcome them and do it yourself. Let's dive into Part 1 where we dissect International Marketing!

Recorded on 29/10/2024

On this episode:

00:45 Introduction
03:20 What is International Marketing?

• Why does Local Marketing work?
• Challenges of Marketing Internationally
• Top tips for successful Regional Marketing
• Examples of International Marketing gone wrong!
• Summary, how to improve your International Marketing Strategy

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Hello and Welcome to the latest edition of A Mugful of Marketing - your regular dose of brews and views from across the world of marketing.

Hosted by Barnaby and James from One Nine Nine - a marketing agency in Leeds, and this week, we’re going to be talking about James Blake and his ongoing mission to take on the big ticket companies and break up the music monopolies.

Recorded on 02/10/2024

On this episode:
00:00 Introduction
00:44 James Blake takes on the music monopolies!
02:22 Oasis and the ‘Dynamic Ticket Pricing’ problem
05:50 How can I own my own data?
10:00 Is it possible to promote a tour with only your own data?
11:22 Ethics and accountability
14:00 What can we learn?

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Barnaby and James have been attending networking events and conferences for the last 15 years or more.

Amsterdam Dance Event (or ADE as it’s commonly known) is coming up in October, then Barnaby has the upcoming RSPO Roundtable in Thailand this November, so we thought an episode to help you as marketers, businesses or artists get the most from these type of events would make for a fun and useful episode.

We talk about what you need to think about before, during and after the events to get everything you can out of the experience. Let’s look at how to market yourself at networking events and conferences!

Recorded on 17/09/2024

On this episode:
00:00 Introduction
02:00 Initial Research - How to prepare for networking and conferences
04:00 Preparation - Tailor your 'Elevator pitch'
06:00 Preparation -Dedicated networking spaces
06:30 Preparation - Scheduling meetings in your diary
07:00 Preparation - Speaking at conferences
07:50 Approach - What you should be doing at the event
08:20 Approach - Communication
09:00 Approach - First impressions and introductions
10:20 Approach - The long-term value of meetings
11:15 Approach - Where are the best places to network?
12:00 Approach - Standing out in a positive way
13:30 After the Event - How to follow up
14:30 After the Event - Personalised "conversation call-backs"
14:55 After the Event - Have a follow up system in place
15:50 After the Event - When to follow up with people?

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Looking to land that new marketing job? Wondering why you never make it through to the interview stage?
It's time for some job-seeking advice for aspiring marketing, design and PR professionals! Welcome to this week's episode - "How to get hired by a marketing agency".

Over the years, James and Barnaby have collectively been part of the hiring process from job spec through to signing contracts for new hires. They've been responsible for this at One Nine Nine and previous marketing agencies they worked at countless times.

They've worked their way through thousands of CVs, listened through face to face interviews and conducted more screener calls than you can shake a stick at.

For this episode, they're channelling all that experience and pulling together some of their top tips to getting hired by a marketing agency!

Recorded on 14/08/2024

On this episode:
00:00 Introduction
01:12 Understanding job applications
03:17 How to stand out from the crowd
05:36 Ways to present yourself
10:48 Does your social media help or hinder your chances?
11:45 Interview preparation

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James and Barnaby are back to take you through the latest social media and marketing news to keep you at the forefront of digital marketing.

Recorded on 31/07/2024

On this episode:
00:00 Introduction
00:55 Spotify Countdown Pages
05:29 New profile curation features on Instagram
07:47 Downvotes on X
10:50 Clear Mode Reels on Facebook
11:57 New ‘Add Yours’ Stickers on Youtube Shorts
13:25 Custom Thumbnails on TikTok

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We are constantly being told we need to create more 'meaningful interactions' and how social media platforms prioritise 'real' engagement, yet are getting more and more tools to automate things using AI... what is going on? James and Barnaby dive into it and explore some other new developments in the digital marketing landscape. Broadcast Channels on Facebook anyone?

Recorded: 3rd July 2024

In this episode:

• Broadcast Channels on Facebook
• Latest Youtube Fandem Report Key Takeaways
• The ‘AI vs Organic’ contradiction on socials
• AI Avatars on Meta and Tiktok

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We revisit EP7 where we discussed about the marketing lessons learnt from the disastrous launch of the Co-op Live Arena in Manchester. We actually went there! We thought it would only be fair to tell you our experience of it first-hand after helping broadcast the challenges it faced on launch. So let’s get into it - Co-op Arena: The Verdict.

Recorded: 3rd July 2024

In this episode:

• The verdict on Co-op Live Arena
• Our first-hand experience of a big event there
• Has the negative press around its launch been reversed?
• The marketing lessons can we learn

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We've got an 'Instagram Special' for you today after Meta announced a whole host of new functionality and important updates. We discuss Instagram's warning against 'Engagement baiting', the new 'Group Profiles' for creators, how users can now add 'Text overlays' to Carousels and all the new additions to Broadcast Channels!

Find out how you how you can leverage all these fresh features to power your content strategy on Instagram.

Recorded: 11th, June 2024

On this week’s episode:
00:00 Welcome
01:22 Instagram say Call to Action can impact post reach
04:05 Instagram Group Profile feature
06:35 Instagram will now allow text overlays on Carousels
10:08 Live Streams

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Connect with One Nine Nine or find out more about our marketing services
oneninenine.agency
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