Whether you're leading a team, building a brand, or trying to step out of daily operations, this episode is a masterclass in values-based growth!

In this episode of The TrustBuilt Podcast, Alan sits down with Sam Russell, co-founder of the thriving breakfast spot The Buttered Biscuit. What started as his wife’s idea has grown into a purpose-driven business with 200+ employees and 10,000 guests served weekly. Sam shares how culture, consistency, and care have powered their growth—not just in biscuits, but in impact.

From training future doctors in the kitchen to creating second chances for the underestimated, Sam opens up about the kind of leadership that builds trust and changes lives.

⏱️Chapters:

01:16 – From Corporate to Biscuits: How It All Started

02:00 – The Real Founder Behind Buttered Biscuit

04:01 – Building Through Community Connection

05:03 – Food, Trust & the Power of the Table

07:10 – Consistency in Business and Biscuits

08:25 – The Five Core Values Driving the Company

11:00 – Culture as a Living, Breathing System

13:04 – Hiring for Flourishing, Not Just Filling Roles

15:04 – Recognizing Employees & Building Confidence

19:03 – Systems That Support Human-Centered Leadership

22:28 – Avoiding the “Dish Pit Trap” as a Business Owner

25:51 – Why Every Entrepreneur Needs a Refill Point

26:18 – Project Biscuit: Serving the Underestimated

30:30 – Confidence, Second Chances & Accountability

34:32 – A Real Story of Redemption and Career Growth

36:09 – Accountability as Empowerment

37:41 – Why Mastery Builds Confidence (and Opportunity)

42:02 – Final Thoughts on Leadership & Listening

44:00 – Book Recommendations for Leaders & Families

46:52 – Locations, Catering, and What’s Next

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🔗 Connect with Sam Russell & The Buttered Biscuit

🌐 https://thebutteredbiscuit.com/

Instagram: https://www.instagram.com/thebutteredbiscuit/

LinkedIn: https://www.linkedin.com/in/smjrussell/

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Are you a business owner who is ready to break free from the day-to-day grind & build a self-sustaining company?

👉 Set up a time to talk to Alan

🔗 https://www.trustbuiltsolutions.com/contact