Essential Tips for Effective Dealer Websites -

Summary - In this episode, Dan Little Jr. and Steve Davern discuss essential tips for improving website performance for car dealerships. They emphasize the importance of simplicity in design, mobile optimization, and the integration of website tools. Personalization is highlighted as a key factor in enhancing user experience, while effective lead management is crucial for conversion success. Steve shares insights on how to create a cohesive website that meets customer needs and drives sales.

Takeaways:

• Simplicity is key for website design.
• Mobile optimization is crucial as 90% of users are mobile.
• Website tools should be cohesive and integrated.
• Personalization enhances user experience and comfort.
• Lead management is essential for converting leads into sales.
• A healthy business development center is vital for success.
• Understanding SRP and VDP is important for navigation.
• Data collection can improve customer service and personalization.
• The partnership between website and marketing companies is crucial.
• Continuous improvement and feedback are necessary for website performance.

Keywords:

website performance, conversion tips, dealer websites, personalization, lead management, user experience, mobile design, website tools, customer service, digital marketing

Follow us to see our next episode. If there is a vendor in the auto industry that you would like to know more about, let us know. If your team could benefit from sales training, contact me. With over 20 years in automotive sales and management, both online and on the showroom floor, I would be happy to help bring your team to the next level.

Daniel Little Jr - President - A Little Training - (708) 969-2799 or alittletraining@gmail.com

Steve Davern - Strategic Account Director - Dealer eProcess - (773)415-8453 or steve.davern@dealereprocess.com

In this episode of A Little Sales Training, hosts Dan Levy and automotive expert Dan Little Jr. tackle one of the biggest questions in the car sales world: Where do you find customers? Whether you’re new to sales or a seasoned pro, this episode breaks down 7 powerful customer sources—from walk-ins and phone-ups to equity mining, referrals, and social media. Learn actionable strategies to drive traffic, build relationships, and increase conversions in today’s digital-first marketplace.

0:00 Introduction

2:00 Walk-In Customers

4:26 Phone Ups

6:15 Internet Leads

9:36 Equity Mining

12:04 Approaching Service Customers

15:12 Referrals

18:55 Social Media and Self Promotion

26:12 Exit & Contact Info.

In this premiere episode of Little Training, Big Sales, we break down the 9 essential steps to success when selling a car—perfect for anyone thrown into a sales role without formal training. Whether you're working in a dealership, running your own small business, or just want to sharpen your people skills, this episode gives you a simple, relatable, and proven framework to guide your conversations and close more deals.

We’ll walk through:

1. Greeting with energy & authenticity
2. Building trust and connection
3. Asking real, open-ended questions
4. Listening (and we mean really listening)
5. Matching needs with the right offer
6. Reading the cues and body language
7. Handling objections without pressure
8. Asking for the sale—confidently
9. Following up with care (because referrals matter)

This is the real-world sales playbook that actually works—even if you’re not a “salesperson.”

🛠️ No fluff. No jargon. Just honest advice to help you sell with confidence.

📱 Want more tools and personal sessions? Visit: [alittletraining.com]
📧 Contact Dan: dlittle@alittletraining.com | 📞 708-969-2799