In this episode, we explore how account-based marketing (ABM) funnels flip the traditional funnel approach. Instead of casting a wide net, ABM targets specific accounts and decision-makers, tailoring outreach to meet their unique needs. We discuss how this focused approach changes each stage of the funnel and what it means for conversion, measurement, and growth.

In this episode, you’ll learn:

• Targeted Account Selection: How ABM focuses on handpicking specific companies and decision-makers based on fit, revenue potential, and intent.

• Tailored Outreach & Messaging: The difference between broad-based content marketing and personalized communications (emails, custom demos, LinkedIn messages) that address specific pain points.

• Flipped Funnel Approach: How the traditional funnel is reversed in ABM—starting with direct outreach and moving through awareness, engagement, and conversion differently.

• Measuring Success in ABM: Key metrics and KPIs, such as account coverage, engagement levels, and conversion rates, that provide insight into the effectiveness of the ABM strategy.

• Scaling and Expansion: Strategies for growing revenue by upselling within successful accounts and targeting similar organizations based on proven success.

Tune in for actionable insights on how to flip your traditional marketing funnel into a targeted, account-based strategy that drives personalized engagement and measurable revenue growth.