In this episode of Creatives Grab Coffee, Ben Amos from Innovate Media and Engage Video Marketing shares his journey from high school media teacher to agency owner, coach, and published author. Ben dives deep into the importance of video strategy, explaining how producers can elevate client outcomes by focusing beyond just production. He breaks down his signature seven-part video strategy framework, discusses how to incorporate strategic thinking into sales conversations, and explains how his retainer model works with select clients. Whether you’re running a corporate video agency or freelancing, this episode is packed with insights to help you grow your business through smarter, more strategic content.

TIMESTAMPS

00:00 – Episode Introduction and Guest Welcome

03:05 – Ben’s transition from teaching to video production

06:45 – Launching Engage Video Marketing and the podcast

08:30 – The pivotal moment that sparked a strategy-first mindset

14:00 – Ben’s 7 elements of effective video strategy

21:10 – Strategy vs. production vs. management: the Venn diagram

27:45 – Why Innovate Media avoids paid ad management

34:16 – How to approach B2B vs B2C clients strategically

42:51 – What makes a video retainer model actually work

59:52 – Coaching and mentorship for video producers

1:06:07 – Ben’s future goals and closing thoughts

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

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