Episode Number: 88

Date: May 19, 2025

Duration: 26:40

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Contact: Sam@ServiceScalers.com

Website: www.ServiceScalers.com

In this episode of the Freedom Blueprint podcast, Justin Deese speaks with Sam Preston from Service Scalers about the intricacies of digital marketing in the home service industry. They discuss the importance of customer acquisition, the role of AI in marketing, and the need for businesses to understand their conversion rates. Sam shares insights on how to effectively manage marketing channels and the significance of geographical strategies. The conversation emphasizes the necessity of mastering customer acquisition and the impact of social media marketing.

• Service Scalers focuses on high-converting websites for home services.
• Niche marketing can lead to significant growth opportunities.
• Understanding ROI in digital marketing is crucial for success.
• Conversion rates often reveal deeper issues in business operations.
• AI can enhance marketing strategies and efficiency.
• Customer acquisition should be the primary focus of service businesses.
• Master one marketing channel before expanding to others.
• Geographical targeting is essential for effective marketing.
• Social media can be leveraged differently based on the service type.
• Enjoying life while growing a business is important.

• 00:00 Introduction to Service Scalers
• 01:04 The Journey into Home Services
• 03:57 Understanding Digital Marketing ROI
• 06:50 Identifying Conversion Issues
• 09:55 Leveraging AI in Marketing
• 12:29 The Importance of Customer Acquisition
• 14:50 Mastering Marketing Channels
• 18:41 Geographical Marketing Strategies
• 21:30 Social Media Marketing Insights
• 23:43 Closing Thoughts and Wisdom