82. So What Is The Future Of London Fashion Week?
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82. So What Is The Future Of London Fashion Week?
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This Autumn/Winter 2025 New York Fashion Week was a reminder of one of the ways that we believed, a decade ago, that fashion was going to change and then did not.
I had a chance to ponder that while laid up on crutches after surgery for a bone spur on my right ankle. No worries, I thought. Rather than navigate fashion week via subway, taxi and the CFDA’s new shuttle, I’ll attend digitally using all the great technology out there.
Nine years ago at The Wall Street Journal, I attended NYFW digitally as an experiment. It wasn’t great, but brands were just really cottoning on to Instagram and learning to live stream. TikTok hadn’t yet been invented. Lighting was usually difficult, having been set up for the advantage of the photo pit and its still photographers. The video cameras — sometimes just an intern’s iPhone — often had awkward positioning. Much of the live streaming was being done via a then-new app called Periscope — remember it? Twitter acquired it in 2015 and killed it in 2021. Another one bites the dust. Source Vogue magazine 💖
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