81: Three Layers: Trust, Visibility + Conversion
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81: Three Layers: Trust, Visibility + Conversion
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Links: My Instagram
Membership
We break down a simple three-layer marketing ecosystem for working photographers navigating busy season: fast trust, steady visibility, and friction-free conversion. Real stories, clear exercises, and practical fixes turn scattered posting into a system you can actually run.
• fast trust through alignment and consistency
• visual and voice cohesion across site, email, and social
• clarity on who you serve, where you are, and your process
• visibility buckets: evergreen, daily, borrowed
• stop promoting what is sold out and pivot messaging
• six-week data tests to find traction channels
• conversion without pressure and with clear direction
• vibe, nurture, and social proof inside the booking flow
• audit your path to book and remove friction
• connect trust, visibility, and conversion into a loop
Join the membership. I’m also running small group classes on Facebook ads, Pinterest, and websites with a Black Friday discount. I’ll run one group a month Jan–Apr, then shift to outdoor work in May. I’d love to have you.