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#81 Keeping It Going After 98 Years

#81 Keeping It Going After 98 Years

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It was a pleasure to connect with Peter Covill, owner of Humphrey, Covill & Coleman. Peter, aka Peter Scotts, is the most recent owner of this family agency that started in 1926. This is anything but a dated agency. In this conversation we discuss how automation is used in the business, the modern culture that the business is run under and the variety of digital marketing processes that they use to grow the business. Enjoy this episode!

⏰ 0:01 - Leadership challenges & strategies for success
⏰ 6:47 - Navigating flood insurance market & Google ad strategy
⏰ 16:37 - Using Google Ads for homeowners insurance leads
⏰ 26:18 - Insurance lead generation, retention, & automation
⏰ 34:05 - Deep dive into Google Ads, automation, & lead generation
⏰ 40:47 - Conclusion & key takeaways

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