
#8: Primal Kitchen’s Morgan Zanotti: Scrappy Startups, Motherhood & Clean Eating
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Morgan Zanotti is not your typical startup CEO – she’s a mother of three, a romance novel enthusiast, and the co-founder of Primal Kitchen. In this episode of Nourished with Nora, Morgan shares how she helped build a $200M real-food brand while staying true to herself and prioritizing what matters most.
In this warm and insightful conversation, Nora (CEO of Eat Real) and Morgan discuss everything from unconventional self-care (why Morgan swears by romance novels to boost her leadership skills) to scrappy startup strategies. Morgan opens up about balancing motherhood with entrepreneurship and doing business differently – including creating a company culture where “work-life balance” isn’t just a buzzword. She also reveals how mission-driven leadership can spark real change, like Primal Kitchen’s $1M pledge to bring healthier meals to schools through Nora’s nonprofit, Eat Real. Whether you’re a budding founder, a wellness enthusiast, or a working parent seeking inspiration, this episode offers an honest, uplifting look at building a business and life you love.
Listen now to discover:
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Unconventional leadership hacks: Why Morgan believes reading romance novels can make hyper-achieving entrepreneurs better leaders (yes, really!).
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Mompreneur balance: How this mom of three sets boundaries – from limiting work travel to stepping away for a fish funeral – and juggles family life with running a company.
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Scrappy startup culture: The inside story of co-founding Primal Kitchen – hiring friends over “perfect” resumes, keeping the team fully remote (way before it was cool), and fostering a fun, mission-aligned culture of paleo enthusiasts.
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Mission over margin: How Morgan and co-founder Mark Sisson “walked the talk” on values, including donating $1M to help Nora’s organization Eat Real bring real food to school cafeterias across the country.
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Designing life on your terms: Morgan’s approach to avoiding burnout – from structuring her summers in Wisconsin off the grid to embracing rest and play (surf trips included) so she can grind when it counts.
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Future-forward insights: Morgan’s take on emerging trends – hear how she’s leveraging AI tools like ChatGPT as a 24/7 “therapist” and business assistant, and why she believes technology could transform work and wellness in the years ahead.
Enjoyed this episode? Don’t forget to share it with friends, subscribe to Nora’s newsletter for more insights, and follow Nora on social media to stay updated on future episodes and content. Thank you for listening and being part of the Nourished with Nora community!