Dan spoke with three leading fitness business owners to discuss their top five books for fitness business owners.

Jake Morgan, Ben Major and Scott Hook give us their most impactful and business-changing book recommendations.

The boys also discuss their reading habits, and why reading (or listening) to books has been instrumental in every level of their success.

Add these to your wishlist!

Jake Morgan, Habitual Strength and Conditioning.
1. Unreasonable Hospitality by Will Guidara
2. The Power of Moments by Chip Heath & Dan Heath
3. 10x is Easier than 2x by Dan Sullivan & Dr. Benjamin Hardy
4. Atomic Habits by James Clear
5. Happier by Tal Ben Shahar

Ben Major, PrimeFit:
1. Man Up by Bedros Keuilian
2. The Culture Code by Daniel Coyle
3. Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne
4. The Power of Moments by Chip Heath & Dan Heath
5. Endless Customers by Marcus Sheridan

Scott Hook: VSC
1. Barefoot Investor by Scott Pape
2. Get Different by Mike Michalowicz
3. Cult Status by Tim Duggan
4. Built to Serve by Evan Carmichael
5. Beyond Entreneurship by Jim Collins

Dan Williams
1. 4,000 Weeks by Oliver Burkeman
2. Company of One by Paul Jarvis
3. Unreasonable Hospitality by Will Guidara
4. Deep Work by Cal Newport
5. Influence by Robert Cialdini