766 - Brook Shepard on Why Most Paid Ads Fail—and How to Fix Them with Strategy, Data, and Guts
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766 - Brook Shepard on Why Most Paid Ads Fail—and How to Fix Them with Strategy, Data, and Guts
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📝 Podcast Summary: You’ve launched the product. You’ve dabbled in Facebook Ads. Maybe even hired a freelancer or two. But something’s still… off. Enter Brook Shepard.
As founder of Mason Interactive, Brook’s been quietly helping brands scale for 15+ years by merging hard data with human-centered strategy—and in this episode, he explains why most paid media flops (and what to do instead). From ad agencies faking dashboards to solopreneurs who think they’re “not ready” to scale, this conversation uncovers the real reasons your marketing isn’t converting—and how to fix it.
🎧 Whether you're DIY'ing your ads, hiring help, or scaling fast—this episode will rewire how you think about growth.
📄 Show Notes
In this episode of the Table Rush Talk Show, host Mischa Zvegintzov interviews Brook Shepard, founder of Mason Interactive, a full-service digital marketing agency that’s helped ecommerce, education, and healthcare brands scale with strategy, design, and data.
They dive into:
- Why data without story is dangerous—and vice versa
- The real reason most brands fail with paid ads
- How Brook saved a major brand from a 40% drop in ROAS
- What solopreneurs get wrong about timing their ad spend
- AI’s role in advertising—and why it’s not the savior people think
- Brook’s truth bomb: “If it’s not helping the bottom line, it’s just decoration.”
💡 Whether you’re scaling or just starting, this episode is a crash course in paid growth—with zero fluff.
🎯 Learn more about Brook’s approach or start a conversation:
- 📍 Work with Mason Interactive
- 🌐 Visit masoninteractive.com
- 💼 Connect with Brook on LinkedIn
- ▶️ Watch Mason Interactive on YouTube
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