Curious where your website visitors are really clicking—or rage-clicking? On this week’s EDGE of the Web, SEO expert Celeste Gonzalez returns to break down how heatmaps and session recordings are transforming the way we analyze user behavior, optimize pages, and (hopefully) keep our clients engaged.

We dig into practical tips for choosing the right pages to monitor, interpreting the sometimes confusing world of “dead clicks” versus “rage clicks,” and why your mobile hero image might be killing conversions. A/B testing? Internal linking tests for those blog post traffic hogs?

On a side note: if you haven’t looked at Microsoft Clarity (a freebie, folks), you’re missing out. Celeste spills why it’s her go-to and what to watch for as AI-powered tools like Copilot throw their hot takes into the mix. And we concur!

Always be optimizing! Whether you’re an SEO wrangling for bigger budgets or a marketer tired of guessing, Celeste’s advice on collaboration, continuous testing, and the necessity of structured analysis is worth its weight in user insights.

[00:06:03] Prioritizing Heatmap Analysis for SEOs

[00:07:27] Analyzing Target Pages versus Real Traffic Hits

[00:08:55]  Interpreting Areas of Frustration

[00:10:48] Patterns that Require Immediate Attention

[00:12:05] EDGE of the Web Title Sponsor: Site Strategics

[00:13:17] The Role of A/B Testing

[00:15:33] Heat Maps and the Mobile Experience

[00:20:07]  SEOs: Always Be Optimizing the User Experience

[00:23:02] What Should Guid the Decision on Heat Map Tools

[00:26:56] Microsoft’s Copilot with Clarity

Thanks to Our Sponsors!

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Resources

https://clarity.microsoft.com/blog/how-to-make-the-most-of-your-heatmaps-data/

https://serpology.substack.com/p/leveraging-heatmaps-for-seo-testing