68. Surprise, Delight & Sell: The Secret Power of Brand Touchpoints
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68. Surprise, Delight & Sell: The Secret Power of Brand Touchpoints
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How can you provide your clients or customers with an exceptional customer experience? That would be through brand touchpoints! In this episode I share two very different experiences I had at two different places and how the branding in customer interactions experience makes all the difference. Branding extends beyond just a logo and shows up in every touchpoint of the customer journey. From marketing to post-purchase interactions. Businesses need to enhance their brand touchpoints to foster loyalty. This could be from overlooked areas such as invoices to follow-up communications. Ultimately, I encourage you to critically assess your own branding strategies and consider how to surprise and delight customers at every opportunity.
Key takeaways from this episode:
- Importance of Brand Touch Points
- Elevating Sales Touch Points
- Overlooked Brand Touch Points
- Surprise and Delight Strategies
- Exit Touch Points
Work with Rebecca:
- Brand + Website Design
- Personal Brand Mastery
- Brand in a Day
- Creative Partnership | Done-for-you Strategy + Design
- Client Case Studies
- Take my Brand Personality Quiz!
Connect with Rebecca:
- Follow on Instagram @rebeccapetersonstudio
- Website - rebeccapetersonstudio.com