Welcome to Strategy Skills episode 544, an interview with the author of There's Nothing Like This: The Strategic Genius of Taylor Swift, Kevin Evers.

In this episode, Kevin shares insights from his new book on Taylor Swift, noting her strategic decision-making and marketing tactics that led her to where she is today. He stresses the value of trust and consistency in building a brand, citing Taylor Swift's $2 billion Eras Tour and her 2% market share in 2024. Kevin also underscores how Taylor treats her fans, leveraging fan engagement for marketing success, and how we can adopt it in the business world.

Kevin Evers is a Senior Editor at Harvard Business Review. Passionate about shaping groundbreaking research and amplifying pioneering ideas, he has edited bestselling and award-winning books on high performance, creativity, innovation, digital disruption, marketing, and strategy. He has also written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success. He holds a bachelor's degree in English from Hobart and William Smith Colleges and an MFA in film studies from Boston University.

Get Kevin’s book here: https://rb.gy/il50j1

There's Nothing Like This: The Strategic Genius of Taylor Swift

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