In this episode of Be The Anchor, I am welcoming Katie Dooley, founder of Paper Lime Creative, a design and branding agency based in Edmonton, Alberta. Katie shares her journey from designing her first brochure at age 11 to founding her own agency and becoming a sought-after brand strategist. The discussion delves into the pitfalls of DIY design, the importance of branding as a business tool, and why a logo should not be so literal. Katie also offers insights into how businesses can differentiate themselves in a competitive market and avoid common branding mistakes. Katie also shares a valuable gift with the audience for a free 30-minute brand assessment.

Key Points covered in this episode :

• Katie's Early Passion for Design
• Understanding Modern Branding
• The Pitfalls of DIY Design
• The Importance of Unique Branding - don’t be confused for your competition
• Common Branding Mistakes
• Literal vs. Conceptual Branding
• Targeting the Right Audience
• Luxury Branding Misconceptions
• The Role of Branding in Business Success
• Branding as a Business Tool
• Free Brand Assessment Offer

Connect with Katie Dooley:

• Instagram
• LinkedIn
• Website: www.paperlime.ca
• Free Brand Assessment - add Be the Anchor to the form to let Katie know you heard her here

Contact Kari Lotzien | Be the Anchor:

• Website: BeTheAnchor.ca
• Facebook: BeTheAnchorLtd
• Instagram: BeTheAnchor.ca
• LinkedIn: Kari Lotzien