『#50 :: From Microsoft to Microphones - Borko’s Leap from Corporate to Creator』のカバーアート

#50 :: From Microsoft to Microphones - Borko’s Leap from Corporate to Creator

#50 :: From Microsoft to Microphones - Borko’s Leap from Corporate to Creator

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From live studios and community building to the software stack powering a new generation of creators, Borko Kovacevic shares how leaving corporate life at Microsoft led him to build Poddster—a company redefining what it means to create and scale in the modern media economy.In The Generalists episode 50, recorded live at Poddster Singapore, we unpack how one founder turned a dusty construction site into Asia’s most influential creator hub — and then evolved it into a global SaaS platform now powering over 100 studios worldwide. Borko reveals how community replaced advertising, how operational discipline became a moat, and why podcasting is no longer a niche but an infrastructure layer for the creator economy.He takes us behind the scenes of Poddster’s growth story — from SOP-driven studio operations to partnerships with Stripe and Microsoft, and an upcoming global creator summit in New York — showing how discipline, community, and product thinking can scale even the most analog businesses.📖 What You’ll Learn in This Episode:How Poddster grew from a single Singapore studio into a 100-studio global networsWhy “community over capital” became Poddster’s strongest growth engineThe operational systems (SOPs) that turned creativity into scalable processHow Stripe and Microsoft helped accelerate Poddster’s global SaaS platform PodyxWhy video-first storytelling defines the next wave of the creator economyLessons from leaving corporate life and building from zero in a new industryHow consistency and founder-led iteration drive durable, compounding growth👥 HostsMichael Smith Jr.: https://www.linkedin.com/in/smittysgp/Raz Kotler: https://www.linkedin.com/in/razko282/👤 GuestBorko Kovacevic — Founder & CEO, Poddster: https://www.linkedin.com/in/borko-kovacevic/🔔 If you’re fascinated by how creator infrastructure, community, and technology intersect — and want to learn how one founder built a global media platform from scratch — hit subscribe and turn on notifications!👉👉👉 Subscribe Now: https://www.youtube.com/@TheGeneralistsPodcast🔗 Resources & Links Mentioned🚀 Companies & PlatformsPoddster (Studios & Creator Platform): https://poddster.comPodyx (Rev Ops for Podcast Studios): https://www.podyx.com/Stripe (Commerce Infrastructure): https://stripe.comMicrosoft (Cloud & Productivity): https://microsoft.comDiary of a CEO (Podcast & Live Tour): https://thediaryofaceo.comModern Wisdom (Chris Williamson): https://www.youtube.com/@ModernWisdomPodcastAll-In Podcast (Technology & Venture): https://www.allinpodcast.coWPP (Brand & Media Group): https://www.wpp.com🌏 Ecosystem & Community ReferencesCreator Economy 2025 Outlook – SignalFire: https://signalfire.com/creator-economy-2025Southeast Asia Digital Economy Report – Google & Temasek: https://economysea.withgoogle.comPodcast Industry Trends – Spotify for Podcasters: https://podcasters.spotify.com📚 Books & IdeasRange: Why Generalists Triumph in a Specialized World – David Epstein: https://www.amazon.com/Range-Generalists-Triumph-Specialized-World/dp/0735214484Show Your Work! – Austin Kleon: https://www.amazon.com/Show-Your-Work-Austin-Kleon/dp/076117897X🧠 Concepts & FrameworksCommunity-Led Growth – HubSpot Insights: https://blog.hubspot.com/community-led-growthOperational Excellence in Creative Studios – Harvard Business Review: https://hbr.orgCreator Infrastructure Stack – Andreessen Horowitz (“The Creator Economy 2.0”): https://a16z.com/creator-economy-2-0
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