Growth without purpose leads to burnout and misalignment.

In this episode of the Measure Success Podcast, Mark Mears explains why purpose-driven growth is the key to building successful businesses and engaged teams. He introduces the Four-Leaf Growth Model, a framework designed to help leaders create businesses that thrive and leave a lasting impact.

Key insights:
✅ Why businesses need a clear purpose to grow sustainably
✅ The connection between leadership, culture, and profit
✅ How the Four-Leaf Growth Model drives long-term success

If you’re looking for a smarter way to grow, this episode will give you the strategy to make it happen.

🎧 Subscribe and set notifications to our YouTube Channel.

Your brand is more than a logo—it’s the feeling people get when they interact with your business.

In this episode, Jason Sherwood shares how businesses can build a bold, recognizable brand that attracts and retains customers.

Key insights:
✅ Why branding is the foundation of business growth
✅ How to design a brand that stands out
✅ The biggest mistakes businesses make with branding

If your business isn’t getting the recognition it deserves, this episode will help you refine your brand strategy for better results.

Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner

In this episode of the $4M Strategies™ podcast, Carl J. Cox shares how to increase your business value by focusing on more than just income. Most leaders aim for cash flow, but don’t realize that value is also driven by reducing risk.

Carl breaks down how strong systems, reliable processes, and a capable team can increase your multiple. That means more freedom and better outcomes, whether you plan to sell or scale.

Key takeaways:

• Why EBITDA × multiple matters

• How to reduce business risk

• What creates long-term freedom for owners

Listen to this short episode and take one step toward building a business that doesn’t depend on you.

🎧 Visit 40Strategy.com to listen and learn more.

Our $4M Strategies™ REDUCE the risk ON your business, which INCREASES the VALUE of your business, by increasing your multiple: https://app.smartsheet.com/b/form/8e4a8997fe3e4479ba477ad4dddc29bb

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

Hiring top-performing salespeople is no easy task. In this episode of the $4M Strategies™ podcast, Dr. Christopher Croner shares practical tips to make better hiring decisions.

Discover the three traits every great Hunter salesperson must have: achievement, competitiveness, and optimism. Learn how tools like the Drive Test can help you identify the right candidates and avoid costly mistakes.

🎧 Check out our Trusted Partners on our website, who can help with your sales team assessment. Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner

Tune in now to refine your hiring process and build a winning sales team.

Connect with Christopher:

Website: https://salesdrive.info/

LinkedIn: https://www.linkedin.com/in/christophercroner/

Facebook: https://www.facebook.com/SalesDriveLLC/

Get Your Copy of ‘Never Hire a Bad Salesperson Again’: https://a.co/d/i19ZoHd

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

Are you ready to revolutionize your financial reporting?

In this episode of the $4M Strategies™ podcast, Michelle Rose and Shea Keats share how micro reporting is transforming how businesses manage their finances.

By combining cash and accrual accounting, this innovative approach offers a clear weekly view of cash flow, revenue, and expenses. Gain actionable insights, improve accountability, and make smarter financial decisions.

Let 40 Accounting help with your Financial Reporting!

🎧 Tune in to learn how micro reporting can give your business a competitive edge.

Connect with Michelle and Shea:

Website: https://breakawayba.com

LinkedIn: https://www.linkedin.com/company/breakaway-ba/

Facebook https://www.facebook.com/BreakawayAdvising

Instagram https://www.instagram.com/breakaway_ba/

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

AI is no longer optional for businesses looking to grow and stay competitive.

On this episode of the $4M Strategies™ Podcast, Lubo Smid shares practical tips for integrating AI into your operations.

Key highlights:

• Why AI adoption is a must in today’s fast-changing world.

• How AI tools like ChatGPT can simplify tasks and save time.

• The impact of faster email response times on business success.

• Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner

Listen now to learn how your business can benefit from AI today.

Connect with Lubo:

Website: https://www.lubosmid.com

LinkedIn: https://www.linkedin.com/in/lubosmid/

Instagram: http://instagram.com/lubosmid/

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

How can AI make your business more efficient? In this episode of the $4M Strategies™ podcast, Bill Conerly breaks down practical AI applications that can transform your operations.

From automating document processing to enhancing customer interactions, AI tools are changing the way businesses function. Bill shares specific use cases and offers insights on how to identify the best opportunities for AI in your industry.

🎧 Want to use our custom ChatGPT prompt to build your Company Vision? https://calendly.com/erin-gibney/book-a-call

Tune in to discover how AI can help you stay ahead of the competition.

Connect with Bill:

Website: www.conerlyconsulting.com

LinkedIn: https://www.linkedin.com/in/businomics/

Instagram: @BillConerly

Book title: The Flexible Stance: Thriving in a Boom/Bust Economy

Book link: https://conerlyconsulting.com/writing/the-flexible-stance/

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2

AI has the power to transform your business, but where do you begin?

In this episode of the $4M Strategies™ podcast, Avi Hacker explains how to apply AI to identify patterns, automate tasks, and improve workflows. Learn how to focus on data-rich environments and tackle repetitive tasks while leveraging AI to create impactful solutions.

Interested in being a Trusted Partner with 40 Strategy? https://calendly.com/erin-gibney/15-minute-meeting-trusted-partner

🎧 Tune in now to discover actionable steps for making AI work for your business.

Connect with Avi:

Website: https://theaiconsultingnetwork.com

LinkedIn: www.linkedin.com/in/avi-hacker

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2