In this episode of the $4M Strategies™ podcast, Carl J. Cox shares how to increase your business value by focusing on more than just income. Most leaders aim for cash flow, but don’t realize that value is also driven by reducing risk.

Carl breaks down how strong systems, reliable processes, and a capable team can increase your multiple. That means more freedom and better outcomes, whether you plan to sell or scale.

Key takeaways:

• Why EBITDA × multiple matters

• How to reduce business risk

• What creates long-term freedom for owners

Listen to this short episode and take one step toward building a business that doesn’t depend on you.

🎧 Visit 40Strategy.com to listen and learn more.

Our $4M Strategies™ REDUCE the risk ON your business, which INCREASES the VALUE of your business, by increasing your multiple: https://app.smartsheet.com/b/form/8e4a8997fe3e4479ba477ad4dddc29bb

Connect with Carl:

https://40strategy.com

https://www.linkedin.com/in/carljcox/

https://www.instagram.com/carljcox40/

https://x.com/40Strategy

🎧 Measure Success Podcast

https://podcasts.apple.com/us/podcast/measure-success-podcast/id1552291579

🎧 $4M Strategies Podcast

https://podcasts.apple.com/us/podcast/%244m-strategies/id1741584100

📖 Read Carl’s book "Lost at CEO: An Entrepreneur’s Guide to Strategy": https://a.co/d/iMiZVf2