Black Friday and Cyber Monday is coming up in a few weeks, and the companies that are prepared with a solid strategy will be making record revenue.

But how do you cut through the noise and double your BFCM sales in the busiest time of the year?

First, you need to make sure your emails end up in your subscribers inbox because spam and deliverability are a bigger issue than ever before...

And second, you need a different email strategy that makes people want to open and read your emails instead of ignoring them.

So in this episode Nick gives you the spam and deliverability playbook to make sure your emails land in the inbox, and Alex gives you the strategy to make the most sales.

In this episode we discuss:

-Why you shouldn't email your entire list for Black Friday Cyber Monday

-Using the "Raffe Strategy" to boost the AOV during BFCM

-The #1 way to stay out of the spam folder during high volume holidays

-Why using "launch" style emails work better than "promo" emails

-Step by step how to check your email deliverability for maximum email sales

-What companies do wrong that ruins their BFCM sales

-How Alex squeezed $126,000 of supplement sales out of a tiny list for BFCM

-Why companies need to 2-3 weeks of "prep work" before BFCM

Connect with Nick:

-Facebook: https://www.facebook.com/profile.php?id=100000071772126

-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm

-YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/