Jonathan Shively’s career started in the high-pressure world of institutional equity brokerage, working with global funds and billion-dollar portfolios. But a personal leap into farmland ownership reshaped how he thought about investing. Now, as Director of Capital Partnerships at Peoples Company, he helps connect farmers and landowners with the capital they need—while giving investors access to one of the most resilient asset classes out there.

In this conversation, Jonathan shares how his career path took him from London’s finance circles to duck hunting in Arkansas, why farmland behaves differently than the stock market, and what high-net-worth clients really look for when adding land to their portfolios. He also offers his candid take on where the farmland market may be headed in the next year.

Takeaways:

• How a background in equity brokerage translates to land investment strategy
• The appeal of farmland for portfolio diversification and inflation protection
• Why patience and customization matter in high-net-worth farmland deals
• The current outlook for quality land versus lower-grade parcels

Connect with us!

• Jonathan Shively on LinkedIn
• Peoples Company
• Ailie Elmore on LinkedIn
• Agriculture Focused Financial Planning
• Land & Everything Else YouTube Channel