#428 Why (almost) Every Indian Startup is Losing Money!
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#428 Why (almost) Every Indian Startup is Losing Money!
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Indian startups, including billion-dollar "unicorns," are consistently losing money despite high valuations and rapid growth. The analysis identifies several key issues, beginning with a focus on aggressive growth and valuation over profitability, a culture initiated by early successes like Flipkart's intense competition with Amazon. Further problems arise from a discount trap that trains price-sensitive Indian consumers to expect massive deals, and the low actual value of an average Indian customer due to low discretionary spending power, making achieving profitability very difficult. Additional challenges include the high rate of Return to Origin (RTO) for cash-on-delivery orders, the practice of paper valuation where companies mask losses to appear successful, and the copycat problem of blindly imitating successful Western or Chinese super-apps. Finally, the text touches on the negative impact of poor corporate governance and fraudulent financial reporting on investor confidence in the Indian startup ecosystem.