As Vine’s influence grew, the seeds of its destruction were being sown. Brands wanted in and things were getting competitive. While most creators experimented and responded organically to engagement, opportunistic newcomers saw Vine as something else: a system to game and they were willing to play dirty to win. Creators soon found themselves falling victim to rampant plagiarism — the digital world’s new 'Grand Theft Auto.'

Credits:

Benedict Townsend - Host & Creator

Mary Goodhart - Producer & Creator

Kevyah Cardoso - Narrative & Creative Producer

Patrick Lee - Sound Design & Score

Chris Janes - Mix

Lucy Chisholm Batten - Legal

Sophie Snelling - Executive Producer

Al Riddel - Head of Factual Podcasts

Vicky Etchells - Director of Podcasts

Archive Acknowledgments:

Tim & Dee TV/Haliey Welch

ABC News/‘Meet the Vine Stars Who Turn 6 Seconds of Fame into Big Bucks’

Jools Lebron

Brandon Moore

Kayla Newman

Marvel Studios/’Black Panther’/Walt Disney Studios Motion Pictures

Valo/’I'm Semi I Stay Automatic’

Nicholas Fraser/’Why You Always Lying?’

GOFRESH/YouTube/’Jerome jarre and nash grier (mobbed iceland)’

NBC News/The Today Show/’In wake of layoffs, is Twitter in trouble?’

Artwork acknowledgments:

Cathleen Dovolis

Brandon Moore

B Bowen

Nicholas Fraser

James Morosky

Ava Ryan