#4 EJ's Appliance Sales World & Checking In With Entrepreneurs in Appliance
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#4 EJ's Appliance Sales World & Checking In With Entrepreneurs in Appliance
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EJ explains his philosophy behind selling people on repair while Scott and Matt bring their experienced knowledge of the sales room floor to the table.0:00 Intro to Behind the Bargains0:12 Meet Matt & Scott: EJ’s Mentors0:38 Business Challenges After Time Off1:08 Balancing Work in vs. on the Business1:35 EJ’s First MSA Convention Experience2:56 Industry Trends: Basket Bushing Demand3:32 Struggles of Being Your Own Best Employee5:50 Training Techs for Sales Roles8:09 Understanding Customer Needs for Sales10:12 Lifestyle-Based Appliance Recommendations12:09 Transitioning Techs to Sales Mindset13:42 Repair vs. Replace for Younger Customers16:15 Cost Analysis: Repair vs. New Purchase18:16 High-End vs. Low-End Appliance Repairs19:47 Learning from Appliances Unboxed21:51 Dishwasher Cycle Preferences & Polls22:26 Personal Dishwasher Experiences23:33 Extended Warranties: Generational Divide25:55 Covid’s Impact on Appliance Quality27:24 Selling Extended Warranties29:32 Consumer-Driven Quality Issues30:39 Scratch & Dent vs. New Appliance Risks32:05 Importance of Manuals & Video Guides34:04 Protection Plans vs. Warranties35:17 Home Warranty Pain Points36:02 Upcoming Grand Opening & Google Profile36:18 Closing & Call to Subscribe