Want to build a powerful personal brand but don’t know where to start?

Say no more — this interview with Maria Macdonald is here to answer exactly that.

Maria is the founder and director of Cord Comms, an agency providing public relations and communication services — including branding and strategic marketing — for premium lifestyle brands and impact tech. She has worked with an impressive range of clients, including La Mer, Jo Malone London, McQueens Flowers, and Aveda.

In this episode, we cover four use cases for personal brand building:

1. If you're in a corporate career

2. If you're in the middle of a career pivot

3. If you're running a side hustle

3. If you're starting a business

Specifically, we dive into:

- Why personal branding isn’t optional anymore

- The key components of a strong personal brand

- Why LinkedIn is an absolutely crucial tool to build your brand

- How to get featured in the media (without an agency)

- The biggest challenges people face when building their brand (e.g. imposter syndrome, procrastination, LinkedIn fatigue)

Whether you’re climbing the corporate ladder, pivoting industries, or launching a business or side hustle, this conversation is packed with practical strategies to help you grow your brand — showing up authentically, strategically, and unapologetically (if not shamelessly ;)).

=================================

📩 Want to get in touch or be a guest?

- Stay in touch with me: https://www.linkedin.com/in/varia-pechurina/

- Stay in touch with Maria Macdonald: https://www.linkedin.com/in/maria-macdonald/

#personalbrand #careerchange #visibility #linkedintips #shamelesscareers #sidehustle #authenticity #corporatelife #careerstrategy #mariamacdonald #branding #softskills

=================================

⚠️Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of listening to any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.

Copyright Notice: This episode and my podcast channel contain dialogue, music, and images that are the property of Shameless Careers. You are authorised to share the episode link and channel and embed this episode in your website or others as long as a link back to my podcast channel is provided.

© Shameless Careers

Hosted on Acast. See acast.com/privacy for more information.