Daniel Hoey scaled his wholesale company to 160 deals a year with just seven people on payroll—without being a real estate expert himself. In this episode, he reveals how a relentless focus on culture, data, and purpose-driven leadership became his unfair advantage. You’ll hear his plan to double production to 240 deals, his secret to keeping marketing under 30% of revenue, and why his team almost never turns over.

KEY TALKING POINTS:

0:00 - Intro

0:26 - An Overview of Daniel Hoey’s Business

4:27 - Setting A Target of 240 Deals/Year

7:34 - The Structure Of His Team

9:25 - The Importance Of Answering In The Evenings

12:04 - The Other Businesses He Ran Before Investing

16:32 - Why He Likes Wholesaling

18:26 - His Approach To Marketing Spend & Top KPIs To Track

28:47 - Other Aspects of Wholesaling That He Likes

29:53 - Lessons He Learned From The Property Management Side of the Business

31:15 - His Advice On Leadership

41:44 - Where You Can Find Daniel Hoey

42:18 - Outro

LINKS:

LinkedIn: Daniel Hoey

https://www.linkedin.com/in/daniel-hoey-911218162/

Instagram: David Lecko

https://www.instagram.com/dlecko

Website: DealMachine

https://www.dealmachine.com/pod

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/