306: How to Turn LinkedIn Into Your #1 Business and Career Growth Tool

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306: How to Turn LinkedIn Into Your #1 Business and Career Growth Tool

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If you still think of LinkedIn as nothing more than a job site or somewhere you go to upload your online resume, now is the time to update and expand your approach! Today on the show, we welcome LinkedIn insider Jon Lyndon for a deep dive into the evolution of LinkedIn and why we should all be using it as a human connection tool and a pathway to opportunity at scale. Having spent nearly a decade at LinkedIn, Jon is an expert in how to leverage the true power of the platform. He is the founder and CEO of Lyndon Consulting, where he works with global companies and executive leaders on their LinkedIn strategy, helping them rethink how they show up, connect, and lead in a digital world. He also advises professional athletes transitioning out of sport, guiding them in building strong personal brands. In our conversation, Jon breaks down the biggest misconceptions about LinkedIn. He unpacks how only using it as a job search leads you to lose out on key opportunities and explains powerfully why we can all afford to share more on LinkedIn — and why sharing doesn’t need to be inauthentic or boastful. Jon also offers his expert guidance on how to navigate LinkedIn when you’ve been let go from your job, and how to build greater trust, credibility, and clarity, so you’re connecting with inspiring people and learning from them, while building a mutually supportive and enriching community. We also discuss the power of LinkedIn recommendations, how trust equals consistency over time, the importance of getting clear on the outcomes you want to achieve on LinkedIn, and Jon’s transformative personal branding work with athletes. To hear the full scope of our conversation about LinkedIn and discover its full power as a human connection tool, be sure to tune in! Key Highlights From This Episode: A breakdown of the biggest misconceptions about LinkedIn. [04:31]Jon’s career at LinkedIn and how the platform has evolved. [09:06]How to get more comfortable and confident with sharing your achievements and experience on LinkedIn. [13:36]How to tease out the “20 facts of you” - the 20 accomplishments that you are most proud of and why these matter greatly to you, and how to share those in exciting ways [17:28}Why you should keep your LinkedIn updated even if you have job security. [20:06]Advice on how to navigate LinkedIn and share after being laid off. [23:44]Language one can draw on to potentially consider sharing on LinkedIn about a layoff they’ve experienced, and what they’re looking for next. [24:16]Suggestions for reaching out to people you want to connect with more. [27:27]The power of helping others and utilizing recommendations on LinkedIn. [32:20]Getting clarity on the outcomes you want to achieve on LinkedIn. [40:29]How Jon serves professional athletes through personal branding. [45:49]Final thoughts on how to prepare for and navigate your next chapter. [45:49] For More Information: Jon Lyndon on LinkedInLyndon Consulting ——————— READY FOR A HUGE PERSONAL SHIFT TO ACHIEVE MORE SUCCESS, IMPACT, AND FULFILLMENT IN YOUR CAREER THIS YEAR? Work with Kathy and get hands-on, transformative CAREER & LEADERSHIP GROWTH COACHING SUPPORT today! Hey folks! Kathy here. Are you ready for a big positive shift in how you’re working and what you’re achieving today in your career? Let’s make that happen for you! While you might know me best as a podcast host and a writer, a key focus in my work is helping professionals experience greater success and achieve their biggest goals in the quickest, most effective way possible. In my 6-session Career & Leadership Breakthrough 1:1 coaching program, I help men and women get what they want most, which includes more confidence, impact, advancement, financial reward, and fulfillment. I’ve worked with over 20,000 women across 6 continents, and before that, I served as a therapist, and before that, I was a corporate VP, managing multi-million dollar budgets and global initiatives. I bring all of that experience to our work together, helping you build a new chapter that aligns with who you really are and what you’re ready to create. Check out kathycaprino.com/careerbreakthru and I hope you’ll register now. I’d love to support you! ——————— Ready to Take Your Professional Life and Leadership to the Next Level FAST in a supportive group/community environment? JOIN “THE MOST POWERFUL YOU” 8-WEEK COACHING AND TRAINING COURSE WITH KATHY STARTING MAY 15TH! Quick update here! My 8-week LIVE course, The Most Powerful You, is now OPEN for early bird Spring registration, with big savings and bonuses! The course starts May 15th, and if you register by May 10th, you’ll save $300 and get 9 amazing bonuses — including one month of free access to my new digital coaching tool, Kathy Caprino AI. Over 8 weeks, I’ll personally coach you and an amazing small group of professionals around the global to build your confidence, step into...