Want to trick people into buying from you? Then read on!Jokes, that’s deeply unethical, please don’t do that.

Today’s pod episode is a bit special. Firstly, it’s episode 30 (toot toot 🎺) and secondly, we’ve got a guest! He’s the host of the UK’s #1 marketing podcast and he’s also probably the UK’s #1 “marketer who could trick you into buying something from him” (but he won’t coz he’s a nice guy) it’s…

👏 Phill Agnew from Nudge 👏

The episode is called Where Is My Mind and it’s all about principles of behavioural psychology you can (ethically!) use to your advantage as an indie business owner.

We had a lovely time recording with Phill. Lotsa laughs and lotsa insights including…

- how to get some reciprocity (I can’t say it without singing Lauryn Hill in my head - IYKYK)

- why it helps to demonstrate the effort behind your work instead of outsourcing everything to AI

- the pratfall effect and why showing your human side helps (to a point)

- how obsessed Phill is with Ben’s lovely voice (🙄)

We also got some behind-the-scenes intel on how Phil uses psychology to promote his own podcast Nudge, including how he gets people to sign up to his email list.

On a completely unrelated topic.. 👀 In the episode Phill mentions the 25 books he recommends you read in 2025 and 5 you should avoid (you can tell he’s a psychologist). Slap your email address in right here at this here link here here it’s this one here to get Phill’s knowledge in your box.

YouTube

I’m behind in editing the episode videos for YouTube because it takes lots of effort (which is a good thing - see above) but I skipped a few to make sure this one is ready to view in time so you get to see Phill’s lovely face. Watch it here.

We’ll leave you with Phill’s testimonial about the episode 😎👇

"I don't think I've laughed this much on a podcast in a long time"Cheers,

Mel & Ben

PS: The capital of Tuvalu is Funafuti.Find our producer, theme composer and legal eagle Ant Henderson on LinkedIn and you can watch older episodes of the show on YouTube here. 🎙️ Spotify / Apple podcasts / Amazon Music and Audible