What if the secret to great PR was not about noise, but about clarity?

In this episode of Accidentally Brilliant by Be Broadcast, Josh Wheeler is joined by Daniel Cohen, Founder of Sentient, a boutique strategic and creative consultancy helping brands and agencies find their purpose, sharpen their thinking and spark meaningful change.

Daniel’s career has always been driven by one question: how can we make the complex simple? From working with global names like Electrolux, AEG and M&S to helping agencies rediscover their creative firepower, his work blends marketing, psychology and human insight to build stronger, more intentional connections.

In this episode, you will hear:

Why real creativity starts with curiosity, not chaos

How simplicity can be the most powerful strategy in business

The lessons Daniel learned from building Sentient from scratch

What brands often get wrong about connection

How to rediscover meaning and motivation in your work

Why slowing down can sometimes move you further forward

This is a thoughtful, grounded and inspiring conversation about leadership, creativity and the beauty of keeping things simple. It is a reminder that brilliance often begins by accident.

About Daniel Cohen Founder of Sentient, the boutique strategic and creative consultancy helping brands and agencies grow through clarity and creativity. Clients include Electrolux, AEG, M&S, Pernod Ricard and Treasury Wine. Connect Follow Daniel Cohen: https://www.linkedin.com/in/daniel-cohen-40845b8/ Follow Josh Wheeler and Be Broadcast: https://www.linkedin.com/in/joshwheelerbroadcast/ Chapter Markers

00:00 Intro – The simplicity behind great communication

01:20 Daniel’s early career and finding his voice in PR

03:10 The philosophy of “making the complex simple”

06:00 Launching Sentient and the early lessons of entrepreneurship

09:15 How curiosity fuels creativity and clarity

12:40 Why brands overcomplicate their message

16:00 The connection between psychology, emotion and communication

20:25 The courage to slow down in a fast-paced industry

24:10 Working with clients like M&S, Electrolux and AEG

28:00 How to create work that feels meaningful and human

31:45 Why simplicity is often the hardest skill to master

35:00 Building trust, confidence and creativity in teams

39:10 What PR professionals can learn from marketing models

42:30 The future of simplicity in the age of noise

46:20 What makes Daniel Cohen “accidentally brilliant”