On this episode of Brand on the Rocks, host Ryan Holck dives deep into the concept of the “trust recession” and why brands are struggling to connect with their audiences in today’s noisy marketplace.

Using timely case studies from Maxwell House and Walmart, Ryan explores how even legacy brands can miss the mark when they lose sight of their core audience and try to solve problems their customers don’t actually have.

Through relatable stories and actionable insights, you’ll learn the importance of understanding your audience, aligning your products to their real needs, and the pitfalls of adding flashy features that dilute your brand’s message.

Whether you’re a business owner, marketer, or simply interested in the power of clear storytelling, this episode delivers tried-and-true strategies for building trust, growing your brand, and avoiding marketing missteps. Even the ones billion-dollar companies make.

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Want to cut through the noise and create a brand story that actually connects? Schedule a call with Ryan Holck at DistillYourStory.com.

Get the free guide: Website Essentials — The 8-Part Blueprint for a Lead-Generating Business Website. Download it now at DistillYourStory.com/Website-Blueprint.

Ready to simplify your message and grow your business? Explore Ryan’s Distill Your Story Framework — proven to help entrepreneurs and teams craft clarity that drives revenue. Learn more at DistillYourStory.com.