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294:What Tech Tools Should Small Businesses Use for Marketing Success?

294:What Tech Tools Should Small Businesses Use for Marketing Success?

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Want to Save 30+ Hours a Week and Future-Proof Your Business? Here's How Tech and AI Make It Happen with Tom Altman

If tech overwhelms you but you know it could change the way you work and market—this episode is your gateway to clarity.

Tom Altman, longtime CIO/CTO, tech strategist, and AI advocate, joins me to talk about how small businesses can stop drowning in complexity and start using technology to scale smartly. From cutting proposal time in half to turning AI into your standard operating procedure assistant, Tom shares no-fluff insights that save time, reduce stress, and help you grow—even as a team of one.

We cover:

🎯 How Small Businesses Can Leverage Tech to Scale
• Why shiny tools aren’t the problem—it’s lack of systems
• The real reason to start documenting your processes now
• How to use AI to create SOPs (even if you hate writing them)
• The “system map” every business owner should create

🤖 AI Tools That Make Marketing and Ops Smarter
• Why Copilot might be the most underutilized asset in Microsoft 365
• How to use Zoom, Teams, or Meet to create transcriptions that write themselves
• Why ChatGPT, Gemini, and NotebookLM are more than content tools
• How to use AI as your “empathetic lens” to improve messaging

🛠 Security, Automation, and the Risks You Might Be Overlooking
• The overlooked danger of file access in AI-assisted workspaces
• Why standardizing permissions is critical (and often skipped)
• The dotted-line system Tom uses to track manual vs. automated processes
• How to create automations that check on your automations

📈 Scaling with Purpose: Marketing Lessons from a Tech Leader
• Tom’s biggest SEO mistake—and how to never get your dev site indexed by Google
• Why your “top 10 proposals” should live in a folder right now
• How AI can turn your best client work into templates and time-savers
• Why legacy systems still matter—and how to bridge the gap with AI

Whether you’re a solopreneur, marketer, or small team ready to compete with the big dogs, Tom offers clear and actionable tips to transform how you work with technology (even if you don’t love it).

“AI doesn’t take your place—it gives you more time to do the things only you can do.” – Tom Altman

Tom Altman’s contact info and resources
LinkedIn: https://www.linkedin.com/in/tomaltman/
Website: https://altuscxo.com/



Looking to leverage AI? Want better results? Want to think about what you want to leverage?

Check and see how I am using it for FREE on YouTube.

From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.

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