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In this episode of Imperfect Marketing, host Kendra Corman welcomes podcasting coach and marketing expert Darren Saul to unpack the power of podcasting—not just as a content tool, but as a full-fledged marketing engine for business owners and entrepreneurs.

Darren shares his journey from corporate recruiting and photography to launching two podcasts and building a thriving content ecosystem. From simple tech setups to editing hacks and promotion strategies, this episode is your all-in-one starter guide to launching a podcast with imperfect action.

We explore:

Why Podcasting Still Works in 2025

• Darren's shift from traditional marketing to digital content—and why podcasting stood out
• The personal connection podcasts create by putting your voice in someone’s ear for 30–60 minutes
• Why guesting is a great first step—and how to make the most of it with repurposing

Getting Started Without the Overwhelm

• Why podcasting today is more accessible than ever (you can start for under $200)
• Recommended low-budget tools like Zoom, Podbean, Riverside, and simple mic setups
• There are no hard rules—your podcast can be as short or long, polished or raw as you want

Tackling the Tech and Editing

• Darren’s take on modern editing tools like Descript, iMovie, CapCut, and AI solutions
• Why you don’t need to edit every “um” and “ah”—natural is better than robotic
• Streamlining your workflow by editing video/audio together in one place

Promotion: The Most Important Piece

• The biggest mistake podcasters make (hint: not promoting enough!)
• Darren’s tips on ongoing podcast promotion using clips, snippets, quotes, newsletters, and more
• Tools he loves: Opus Clip, Canva, Riverside, ChatGPT for show notes and blogs

Making Your Podcast Content Work Harder

• Why podcasting creates five types of content: audio, video, images, quotes, and written
• Repurposing strategies to avoid “everything looking the same” on your social channels
• Darren’s advice: creativity is a muscle—exercise it regularly to stay fresh and inspired

The Business Value of Podcasting

• Why podcasting saves time and amplifies your marketing
• Building trust, authority, and audience connection with consistent publishing
• How podcasting helps you build relationships faster than a website ever could

Darren’s No-Fluff Advice

• You’re already creating content—why not podcast and kill two birds with one stone?
• Use AI to save hours of editing and content creation time
• Don’t chase perfection—launch with what you have and iterate

Key Takeaways for Marketers

• Podcasting is more accessible, affordable, and effective than ever
• Imperfect action beats no action—just start
• Promotion is just as important as production
• Podcasting builds trust faster than most marketing channels

Whether you're a solopreneur thinking about launching a show or a business owner ready to maximize your content strategy, this episode will give you the real-world tools and encouragement you need to get started now—not later.

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