
#286 from #1 App To Burning Billions: How Temu Lost It All
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このコンテンツについて
How Temu Lost It All" by Logically Answered details the rise and recent struggles of the e-commerce platform, Temu. Initially experiencing explosive growth due to extremely low prices, massive advertising campaigns, and gamified shopping experiences, Temu garnered hundreds of millions of customers. However, the source explains that Temu's business model relied on significant financial losses per order and exploiting a "de minimis" legal loophole for tariff-free imports from China, which was eventually eliminated by the US government. This change, combined with customer complaints about product quality, safety concerns, and data privacy issues, led to increased prices, plummeting downloads, and a significant drop in profitability and market standing for the company